EP 15 – Johnathan Sparks – 0 to 7 Figures in 5 Years – How To Bootstrap & Grow a New Firm
Jonathan Sparks is the Founder of Sparks Law. He took his firm from 0 to 7 figures in 5 years. He works as an in-house counsel for small to medium sized businesses. Before forming Sparks Law, Jonathan worked at the United States Department of Justice, the United States Senate Office, the Attorney General’s office for...
EP 14 – Robert Weiss – Video Strategy 101 – How To Get Started
Robert Weiss – Chief Video Content Marketing Strategist at Multi Vision Digital has over 14 + years of experience in Internet marketing, SaaS based marketing and sales processes tactics. In this episode we discuss… How to create specific video content based off of your firm’s objectives How to get started with an ongoing video marketing...
EP 13 – Julie Henson – What Lawyers Can Learn from the Leadership of Professional Athletes
Julie Henson – Director of Client Development & Marketing at Briggs and Morgan has spent the past two decades coaching high performing individuals by utilizing formal and informal influence to drive business development strategies. She has coached hundreds of individuals within the legal and professional sports industries. In this weeks episode we discuss the 8...
EP 12 – Trena Little – Turn One Hour of Filming Per Month Into Months of Video Content
Trena Little is YouTube specialist who motivates and trains lawyers and entrepreneurs on how to create and maximize the reach of their video content. She’s worked with hundreds of YouTube channels to expand their reach while cutting down on production time. On this episode we discuss… How to hook people within the the first 3-5...
EP 11 – Masha Mahdavi & Matthew Post – Optimizing Your Law Firm’s Website For Conversions
Masha Mahdavi & Matthew Post are the founders of SEM Dynamics, a marketing firm focused on creating better digital brands for law firms. On this episode we discuss… -Heatmaps & Live User Testing -Where to start when testing conversions on your firm’s site -The low hanging fruit to analyze on your website -What you should...
EP 10 – Charlotte Davis – Using Plain Language in the Jargon-Filled Legal World To Speak Effectively To Clients
Charlotte Davis is the founder of Verve Communications. She has over 20 years’ experience in strategic communications leadership roles in both the private and not-for-profit sectors. She was previously Director of Communications at engineering firm Parsons Brinckerhoff Halsall Inc. (now part of WSP), and before that, a Director of Business Development at Borden Ladner Gervais...
EP 9 – David Freeman – How To Use Cross-Selling To Increase Revenue and Services
David H. Freeman, J.D., a former practicing lawyer, is the award-winning CEO of the David Freeman Consulting Group and founder of Law Firm CultureShift®. David discusses the opportunity that lawyers have within their firm to be able to get more services to come to other lawyers within the firm. In this episode we discuss… –...
EP 8 – Vanessa Schaefer – How To Effectively Brand Your Law Firm
Vanessa Schaefer the Co-Founder & Creative Director of Clockwork Design Group discusses the key elements law firms should be paying attention to when branding their law firm. On this episode we discuss… – How to differentiate your law firm from your competition – The importance of interviewing both clients and attorneys to get perspective –...
EP 7 – Mark Homer – Protecting Your Firm’s Most Important Marketing Channel: Referrals
Mark Homer, CEO of GNGF (Get Found Get Noticed), discusses the importance of owning your law firm’s brand online and protecting your referrals. On this episode we discuss… -How many law firm’s referrals may in be in jeopardy without them knowing -Best practices for representing your firm on social media -Content opportunities beyond blogging and...
Join Our Newsletter
Subscribe to receive info on our latest news and episodes
EP 16 – Mike Jones – Elevate Your Law Firm Through Creating an Amazing Brand Story
Mike Jones is the CEO of Resound. Mike is professional brand junkie who excels at strategic thinking and execution to help clients’ brands become remarkable. In this podcast we discuss… Creating 3-Second, 7-Second, and 30-Second Versions of Your Brand Story Creating a “Hero” and “Guide” Story From Your Firm Tweaking Your Messaging For Different Decision...