EP 61 – Michelle King – How to Pitch Yourself to the Media to Effectively Position Your Law Firm
Michelle King is the President and Founder of Reputation Ink. Reputation Ink is a public relations and content marketing firm working mostly with law firms. The primary service they provide is getting attorneys and law firms in the media – getting them positioned as thought leaders/experts in whatever niche they’re in – securing the media...
EP 60 – Alycia Sutor – Selling as an Act of Service to Become Authentic in Your Business Development
Alycia Sutor is the Managing Director at GrowthPlay and leads the Professional Services Team. She has more than 20 years of experience helping lawyers and executives accelerate their sales performance and revenue growth. Alycia began in this industry when she discovered the opportunity to help lawyers rethink how they bring themselves into being so that...
EP 59 – Bryan Sklover – Enhancing Digital Communication to Get Your Point Across in the Most Effective Way
Bryan Sklover is an On-Air Personality and has worked in the broadcasting industry for the past 18 years. He has been with iHeartRadio on 101.1 WJRR, a PA Announcer for the Orlando Solar Bears Hockey Team, producing the Mike Harvey Show, as well as being involved with other sports teams including Orlando Magic and Tampa...
EP 58 – Mary Balistreri – How Great Leaders Build Trust and Get Extraordinary Results
Mary Balistreri is the Business Development and Leadership Coach at Quarles and Brady. She coaches attorneys both in groups and individually to develop action plans and strategies to in turn develop business. Mary focuses on discovering tactics to help individuals grow to their full potential. She is also certified in Conversational Intelligence. If you are...
EP 57 – Harlan Schillinger – The Most Common Gap Law Firms Need to Address to Increase Their Bottom Line Quickly
Harlan Schillinger is widely recognized as the “Grandfather of Legal Advertising”. He invented television advertising in the legal community when no one else was doing it. He began his career in television work in 1975 and began creating a series of television commercials for the legal category in 1977. If you are interested in speaking...
EP 56 – Tim Corcoran – Learning to Adapt and Thrive as a Law Firm in the Ever-Changing Market
Tim Corcoran is a Legal Management Consultant with offices in New York, Charlottesville, and Sydney as a global client base. He is a keynote speaker, author, as well as a legal commentator and has been in the industry for the past 2 decades as a corporate executive. The things that he talks about and where...
EP 55 – Keith Newstrom – The Ins and Outs of Increasing Your Leads and Number of Signed Cases
Keith Newstrom has over a decade of experience in the legal marketing industry and is currently the Business Development Manager at Intake Conversion Experts (ICE). ICE has assisted over 200 Law firms, retained over 40,000 cases, and an average conversion rate of ~75%. Keith previously worked for FindLaw and Thomson Reuters for just over 7...
EP 54 – Chase Williams & Ryan Klein – Staying Ahead of the Curve and Implementing the Best SEO Tactics
The Importance of Tracking and Transparency in Reporting Today, there are over hundreds of marketing channels while a few years ago there were maybe only 6 or 7. So, how do you know which leads are coming from which channels or sources? The fact that you can track everything at this point is such a...
EP 53 – Bruce Segall – Taking Advantage of LinkedIn’s Features to Boost Your Profile to Its Full Potential
Bruce Segall is the President of Marketing Sense for Business. He works with both law firms and small to mid-size business firms to help professionals stand out in the crowded business world. He has worked in the marketing industry throughout his entire career – He began with MasterCard and Citibank working in their marketing departments...
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EP 63 – Jason Levin – Getting Started with a Business Development Plan to Raise Your Profile
Jason Levin is the Founder and Owner of ReadySetLaunch. Jason implements a specific set of tools and approaches that lawyers should be using for law firm business development. ReadySetLaunch has been around for nearly 9 years as a full-service coaching and training company for attorneys doing business development for councils, partners, associates helping them create...