Content

EP 14 – Robert Weiss – Video Strategy 101 – How To Get Started

Robert Weiss – Chief Video Content Marketing Strategist at Multi Vision Digital has over 14 + years of experience in Internet marketing, SaaS based marketing and sales processes tactics.

In this episode we discuss…

  • How to create specific video content based off of your firm’s objectives
  • How to get started with an ongoing video marketing strategy
  • A proper budget to allocate when hiring a 3rd party

EP 12 – Trena Little – Turn One Hour of Filming Per Month Into Months of Video Content

Trena Little is YouTube specialist who motivates and trains lawyers and entrepreneurs on how to create and maximize the reach of their video content. She’s worked with hundreds of YouTube channels to expand their reach while cutting down on production time.

On this episode we discuss…
How to hook people within the the first 3-5 seconds
How to strategically set up time to create video content
How to repurpose video content across multiple channels

https://www.trenalittle.com/

EP 10 – Charlotte Davis – Using Plain Language in the Jargon-Filled Legal World To Speak Effectively To Clients

Charlotte Davis is the founder of Verve Communications. She has over 20 years’ experience in strategic communications leadership roles in both the private and not-for-profit sectors. She was previously Director of Communications at engineering firm Parsons Brinckerhoff Halsall Inc. (now part of WSP), and before that, a Director of Business Development at Borden Ladner Gervais LLP, one of Canada’s largest law firms.

On todays episode we discuss..

  • How clear/plain language builds trust and expertise
  • Active voice vs. passive voice
  • Understanding the importance of tone in contracts and correspondence