Content

EP 32 – Susan Freeman – Raising Awareness of Communication Theories to Combat Bias in the Workplace

Susan Freeman is Founder and CEO of Freeman Means Business. Susan strives to help women in business communicate effectively with the world and to help men communicate effectively with women in business.

She hosts a podcast to give an opportunity for other business women to share their stories; she travels to host client appreciation events and conscious inclusion exercises; she also hosts workshops on how men and women communicate differently and tools and tips you can use to get where you need to be after learning about those differences.

On This Episode We Discuss…

• Communication Theories – Why We Do What We Do
• Vertically Structured Beliefs vs Horizontally Structured Beliefs
• The Differences in Diversity and Inclusion

EP 30 – Chris Kirby – The Positive Transformation of a Firm From Well-Executed Strategic Plans

For more than a decade now, BridgeField Group’s founder Chris Kirby, has focused on assisting attorneys and other professionals in all aspects of professional and personal success. Though he has maintained an active law license for over 22 years, for more than a decade, Chris has been solely dedicated to coaching and training corporate and legal clients throughout the United States and internationally. By recent count, Mr. Kirby has worked with well over 3,000 professionals from over 100 law firms and other organizations in 38 states, the District of Columbia, and more than 40 countries.

On This Episode We Discuss…

  • Why Strategic Plans Matter and How to Create Them
  • The Benefits of Strategic Planning Communication and Competition 
  • Applying Strategic Planning to All Facets of Your Law Firm

EP 26 – Christina and Joe Hammond – An In-House Video Studio is a Gamechanger for Thousands of Law Firms

Christina and Joe Hammond are the founders of Producify. A boutique full-service video marketing company based in Florida. We manage every aspect of video, from concept creation, production, and post-production to distribution on all media channels.

EP 14 – Robert Weiss – Video Strategy 101 – How To Get Started

Robert Weiss – Chief Video Content Marketing Strategist at Multi Vision Digital has over 14 + years of experience in Internet marketing, SaaS based marketing and sales processes tactics.

In this episode we discuss…

  • How to create specific video content based off of your firm’s objectives
  • How to get started with an ongoing video marketing strategy
  • A proper budget to allocate when hiring a 3rd party

EP 12 – Trena Little – Turn One Hour of Filming Per Month Into Months of Video Content

Trena Little is YouTube specialist who motivates and trains lawyers and entrepreneurs on how to create and maximize the reach of their video content. She’s worked with hundreds of YouTube channels to expand their reach while cutting down on production time.

On this episode we discuss…
How to hook people within the the first 3-5 seconds
How to strategically set up time to create video content
How to repurpose video content across multiple channels

https://www.trenalittle.com/

EP 10 – Charlotte Davis – Using Plain Language in the Jargon-Filled Legal World To Speak Effectively To Clients

Charlotte Davis is the founder of Verve Communications. She has over 20 years’ experience in strategic communications leadership roles in both the private and not-for-profit sectors. She was previously Director of Communications at engineering firm Parsons Brinckerhoff Halsall Inc. (now part of WSP), and before that, a Director of Business Development at Borden Ladner Gervais LLP, one of Canada’s largest law firms.

On todays episode we discuss..

  • How clear/plain language builds trust and expertise
  • Active voice vs. passive voice
  • Understanding the importance of tone in contracts and correspondence