Content

EP 41 – Dan Brian – Utilizing the Value in Content to Get Your Audience Enagaged and Increase Brand Awareness

Dan Brian is the Director of Digital Marketing at Riddle & Brantley, LLP. He has been in the Digital Marketing Industry for over 14 years and primarly worked in the agency world when he first began his career. Dan developed a love for applying scrappier startup tactics and strategies to online marketing that he eventually brought with him when he transitioned to legal marketing a little over one year ago.

On This Episode, We Discuss …

• The Importance of Repurposing and Recycling as Much Content as Possible
• Following the 80-20 or 90-10 Rule in Content Writing
• Steps and Tools to Use in Organizing Your Content Development Process

EP 35 – Mark Beese – Strengthening Your Firm Leadership Through Feedback and Strategic Process Design

Mark is the President of Leadership for Lawyers, LLC. They provide training, coaching and consultation to firms in the areas of leadership development, business development and marketing. Before working with Leadership for Lawyers, Mark had more than 25 years of experience as a Chief Marketing Officer for professional services firms. He is teaches Strategic Marketing and Business Development at the University of Denver Sturm School of Law. 

On This Episode We Discuss…

•Disruptions That Law Firms Are Facing Today
•Process to Design a Solution to Address Both Internal and Client-Facing Problems
•How to Effectively Give Feedback to Others with Differing Personalities

EP 33 – Eva Wisnik – Working from Home – Staying Productive Long Term While Continuing to Produce High Quality Work

Eva Wisnik is the Founder and President of Wisnik Career Enterprises, Inc. Eva began in NYC as a recruiter for two large Wall Street law firms over 30 years ago before founding Wisnik Career Enterprises. Wisnik now works with law firms to develop training programs as well as help firms find and hire the right people. WCE has conducted over 700 training programs on topics ranging from Interview Training to Achieving Professional Visibility to Time Management Techniques for Attorneys. Each session is designed specially to fit that specific firm’s needs. WCE has also placed more than 800 Recruiting and Marketing Professionals over the course of the past 20+ years.

On This Episode We Discuss…

• Setting a Game Plan & Developing Rituals to Break Up Your Schedule While Working from Home 
•Steps You Can Take to Be Effecient
•Certainty in Reference to Robbins’ Human Needs Model

EP 32 – Susan Freeman – Raising Awareness of Communication Theories to Combat Bias in the Workplace

Susan Freeman is Founder and CEO of Freeman Means Business. Susan strives to help women in business communicate effectively with the world and to help men communicate effectively with women in business.

She hosts a podcast to give an opportunity for other business women to share their stories; she travels to host client appreciation events and conscious inclusion exercises; she also hosts workshops on how men and women communicate differently and tools and tips you can use to get where you need to be after learning about those differences.

On This Episode We Discuss…

• Communication Theories – Why We Do What We Do
• Vertically Structured Beliefs vs Horizontally Structured Beliefs
• The Differences in Diversity and Inclusion

EP 30 – Chris Kirby – The Positive Transformation of a Firm From Well-Executed Strategic Plans

For more than a decade now, BridgeField Group’s founder Chris Kirby, has focused on assisting attorneys and other professionals in all aspects of professional and personal success. Though he has maintained an active law license for over 22 years, for more than a decade, Chris has been solely dedicated to coaching and training corporate and legal clients throughout the United States and internationally. By recent count, Mr. Kirby has worked with well over 3,000 professionals from over 100 law firms and other organizations in 38 states, the District of Columbia, and more than 40 countries.

On This Episode We Discuss…

  • Why Strategic Plans Matter and How to Create Them
  • The Benefits of Strategic Planning Communication and Competition 
  • Applying Strategic Planning to All Facets of Your Law Firm

EP 26 – Christina and Joe Hammond – An In-House Video Studio is a Gamechanger for Thousands of Law Firms

Christina and Joe Hammond are the founders of Producify. A boutique full-service video marketing company based in Florida. We manage every aspect of video, from concept creation, production, and post-production to distribution on all media channels.

EP 14 – Robert Weiss – Video Strategy 101 – How To Get Started

Robert Weiss – Chief Video Content Marketing Strategist at Multi Vision Digital has over 14 + years of experience in Internet marketing, SaaS based marketing and sales processes tactics.

In this episode we discuss…

  • How to create specific video content based off of your firm’s objectives
  • How to get started with an ongoing video marketing strategy
  • A proper budget to allocate when hiring a 3rd party

EP 12 – Trena Little – Turn One Hour of Filming Per Month Into Months of Video Content

Trena Little is YouTube specialist who motivates and trains lawyers and entrepreneurs on how to create and maximize the reach of their video content. She’s worked with hundreds of YouTube channels to expand their reach while cutting down on production time.

On this episode we discuss…
How to hook people within the the first 3-5 seconds
How to strategically set up time to create video content
How to repurpose video content across multiple channels

https://www.trenalittle.com/

EP 10 – Charlotte Davis – Using Plain Language in the Jargon-Filled Legal World To Speak Effectively To Clients

Charlotte Davis is the founder of Verve Communications. She has over 20 years’ experience in strategic communications leadership roles in both the private and not-for-profit sectors. She was previously Director of Communications at engineering firm Parsons Brinckerhoff Halsall Inc. (now part of WSP), and before that, a Director of Business Development at Borden Ladner Gervais LLP, one of Canada’s largest law firms.

On todays episode we discuss..

  • How clear/plain language builds trust and expertise
  • Active voice vs. passive voice
  • Understanding the importance of tone in contracts and correspondence