legalpodcast

EP 100 – Michael E. Gerber – Deciphering a Law Firm Owners Best Use of Time for Firm Growth

Michael Gerber is the Author of E-Myth Books all about small business entrepreneurship, leadership, and management. He is also recognized as Inc. Magazine’s “#1 Small Business Guru”. If you are interested in learning more about Michael or in purchasing one of his books, visit his website at https://www.michaelegerbercompanies.com/theemythlibrary/

On This Episode, We Discuss …

• What It Means to Do the E-Myth Work
• Discussing the Process of The Eight-Fold Path
• Business as the Most Important Product
• Having Interest in Selling Your Practice

Michael has recently started his tour talking about transformation for businesses and law firms around the United States. He is currently offering to speak to an audience or small business Monday – Friday during a 90-minute time slot from 9AM – 5PM PST. He will conduct a 60 minute online event with a 30 minute Q+A session to follow for $5,000. Michael is very passionate about investing in today’s small business climate. If you are interested in booking this event with Michael, please visit michaelegerberspeaking.com or email gerber@michaelegerber.com for more information.

EP 99 – John Warrillow – How to Build Your Law Firm to Have the Ability to Sell

John Warrillow is the Author of Built to Sell, The Automatic Customer, and The Art of Selling Your Business recently released in January 2021. John also has a podcast “Built to Sell” that you can find on builttosell.com with new episodes releasing every week.

On This Episode, We Discuss …

  • First Steps to Take in Separating Yourself from Your Business
  • Tactics that Work Well in Retaining Employees
  • Importance of Documenting Processes
  • Strategies John is Excited About from The Art of Selling Your Business
  • Empowering Employees to Think Like Owners (Yes-able Solution)

EP 98 – Brian Cuban – Being an Advocate in the Legal Industry

Brain Cuban is Best-Selling Author of The Addicted Lawyer. He understands the pressures that come with the legal profession both as a solo practitioner and as a part of a mid-size law firm. If you would like to get in contact with Brian or reach out to him with additional questions, you can reach him at brian@briancuban.com. For a copy of Brian’s book, visit Amazon.

On This Episode, We Discuss …

  • Reviewing Snapshots of the Past
  • Brian Cuban Shares His Life Growing Up
  • Developing Empathy and Utilizing Compassion for Others
  • Dealing with the Snapshots Today
  • Taking Advantage of Your Compassionate Community

EP 97 – Jason Rosoff – Creating a Culture of Radical Candor Within Your Firm

Jason Rosoff is the Co-Founder and CEO of Radical Candor. Radical Candor is a framework for thinking about how to build stronger relationships with the people that you work with and collaborate to achieve amazing results. If you are interested in learning more about Radical Candor, visit their website at https://www.radicalcandor.com.

On This Episode, We Discuss …

• Identifying the Quadrant of the Radical Candor Framework You Are In
• Guidelines to Help Yourself Check Yourself
• Efficient Use of Time to Maximize Relationships
• What Does Radical Candor Lead To?
• How to Get Started Yourself

EP 96 – Charley Mann – Evaluating Where Your Law Firm Should Be

Charley Mann is the President and Lead Coach of Great Legal Marketing. Charley has been working in the legal industry for over 10 years now. To learn more about the Mastermind Groups that Charley is involved in, visit www.greatlegalmarketing.com and search for the ‘Hero’ and ‘Icon’ programs and schedule a strategy session.

On This Episode, We Discuss …

• Financial Numbers That Are Not Often Discussed
• One Thing Does Not Solve All the Problems
• Transitioning from a Work Family to a Business
• What Is an Average Profit Margin and How to Sell a Firm
• Looking for Effective Mastermind Groups

EP 95 – Stacey Brown Randall – Growing Your Business Through Referrals Without Having to Ask for Them

Stacey Brown Randall is an Expert Consultant and Author of Generating Referrals Without Asking. Stacey had an HR Consulting Firm and made it just over 4 years and the best thing that she learned through failing was how to do it better. Her first year as a business coach, her business grew and she received 112 referrals, all while doing it in a way that she wanted. The easiest place to start is by taking the referral quiz. To read Stacey’s book, click here and to check out her podcast, search “Roadmap to Grow Your Business” on your podcast streaming platform.

On This Episode, We Discuss …

  • First Steps to Take in Getting Referrals
  • Identifying Who Your Connectors Are 
  • Building Customized Plans for Each Person
  • Conversations to Have During the Process
  • Allowing the Referral Source to Be the Hero

EP 94 – Denny Newberry – How to Build Your Outbound Referral Network

Denny Newberry is the Co-Founder of Captorra and Intake Conversion Experts (ICE). He has been working in the legal industry for over 10 years now. If you are interested in reaching out to Denny, you can email him at info@captorra.com or visit their website at www.captorra.com to learn more.

On This Episode, We Discuss …

• Where to Start with Outbound Referrals
• Live Connection During the Intake Process
• Steps Firms Can Take to Capture & Follow Up with Leads
• Day-to-Day Tools to Help with Organization and Productivity
• What to Expect from Engaging with Technology

EP 93 – Ben Glass – Managing and Balancing Your Business and Your Life

Ben Glass is the Founder and CEO of Great Legal Marketing and Ben Glass Law. One of the book’s that Ben mentions the most to his clients is Deep Work by Cal Newport – check out the book on Amazon here. To learn more about Ben and to see how he is leading the legal industry to “challenge the status quo”, read his book, Play Left Fullback, on Amazon. You can also visit Ben’s websites at https://www.benglasslaw.com and https://www.greatlegalmarketing.com.

On This Episode, We Discuss …

• How Do You Manage Everything You Are Doing?
• Ben’s Philosophy on the Work-Life Balance
• Common Answers from Lawyers on Where to Make a Change
• How Much One’s Perception and Experience Contributes

EP 92 – Eric Bersano – Is Mass Torts Right for You and Your Firm?

Eric Bersano is the Vice President of Business Development at Market My Market. Eric has been in the legal marketing industry for quite some time and focused specifically on mass torts for the past 10 years. If you would like to reach out to Eric with any additional questions, please email him at eric@marketmymarket.com or you can call him on his cell phone at 310-889-8777.

On This Episode, We Discuss …

  • How To Decide Which Mass Tort You Should Pursue
  • Who Is This a Great Fit For?
  • The Best Mediums for Getting the Best Cases
  • Finding a Firm to Partner With
  • Biggest Pitfalls in the Mass Torts Process

EP 91 – Chase Williams and Ryan Klein – The Transparency of Marketing

On This Episode, Chase & Ryan Discuss …

  • The Only Secret in Marketing is the Process
  • How Is Tracking So Easy These Days?
  • Is Keeping Track of Hundreds of Keywords That Important?
  • Keeping Track of Content Marketing and Content Plans
  • Honesty and Transparency in Reporting and Strategies

If you are interested at a deeper look of how you can implement transparency in your marketing process or what it looks like, check out Ryan’s article with additional examples here.