Marketing

EP 31 – Carol Endicott – Tying in PR to the Social Media Strategy at Your Firm

Carol Endicott is the Director of Communications at Umbrella Legal Marketing. She has 10+ years of experience in Public Relations and Marketing Communications.

On This Episode We Discuss…

  • A strategy to obtain over 1000 likes on LinkedIn

EP 28 – Julie Holton – The Human & Conversational Element of Content & How It Pertains To Voice Search

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Julie Holton is the Owner and Principal Strategist at mConnexions, a full-service marketing and communications agency that focuses on developing digital marketing solutions for clients.

Prior to working in marketing and communications, Julie spent more than ten years working in top television newsrooms across the country, as an Emmy award-winning writer, producer, and executive producer. 


On this weeks episode we discuss…

-Siri, Alexa, and Google Home – Voice Search and The Opportunities for Law Firms
-Featured Snippet & Structured Data
-How To Be More Conversational in Your Content

EP 22 – Rob Coleman – Red Flags & How to Find a Digital Marketing Agency That’ll Work For You

Rob Coleman is the Director of Business Development at Hennessy Digital.

On This Episode We Discuss..

  • The Main Red Flags of Modern Digital Marketing Agencies
  • The Habits of Ethical Marketing Agencies
  • The Tactics Effective Agencies Are Using Today

EP 21 – Ryan Klein & Chase Williams – When It’s Time for a Website Update and the Best Way to Do It

On this weeks episode Ryan and Chase sit down to discuss…

  • Update Your Website so it Doesn’t Affect Your SEO
  • Establishing Website Costs and Timelines
  • Overview of Your Website Update Options and Sources

EP 20 – Robert Cooper – Creating a Website Client Experience as Good As The One at Your Firm

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Robert Cooper is the founder of PlusROI Growth Labs. PlusROI uses the most cutting edge practices of Growth Hacking to minimize risk while finding the best ways to grow your business.

On this episode we discuss…

  • Giving Your Website Call-To-Action’s More Consideration
  • Setting the Tone and Expectations for Your Website Visitors

EP 17 – Gina Rubel – Strategic PR Isn’t Just Press Releases – Reputation Management, Social Media and More

Today, on the Legal Mastermind Podcast, we interview Gina Rubel, the CEO of Furia Rubel Communications. Gina Rubel is a public relations, crisis communications and trial publicity expert, former trial lawyer and the author of Everyday Public Relations for Lawyers. Gina educates attorneys nationwide on how to implement communications planning and tactics to manage their reputation and drive business success.

On this episode, we discuss…
-Establishing yourself as a thought leader with media outlets in your community
-Appropriately responding to negative reviews and press online
-Positioning your firm positively using today’s digital trends

EP 16 – Mike Jones – Elevate Your Law Firm Through Creating an Amazing Brand Story

Mike Jones is the CEO of Resound. Mike is professional brand junkie who excels at strategic thinking and execution to help clients’ brands become remarkable.

In this podcast we discuss…

  • Creating 3-Second, 7-Second, and 30-Second Versions of Your Brand Story
  • Creating a “Hero” and “Guide” Story From Your Firm
  • Tweaking Your Messaging For Different Decision Makers

EP 11 – Masha Mahdavi & Matthew Post – Optimizing Your Law Firm’s Website For Conversions

Masha Mahdavi & Matthew Post are the founders of SEM Dynamics, a marketing firm focused on creating better digital brands for law firms.

On this episode we discuss…
-Heatmaps & Live User Testing
-Where to start when testing conversions on your firm’s site
-The low hanging fruit to analyze on your website
-What you should be testing on your Google Ads

EP 7 – Mark Homer – Protecting Your Firm’s Most Important Marketing Channel: Referrals

Mark Homer, CEO of GNGF (Get Found Get Noticed), discusses the importance of owning your law firm’s brand online and protecting your referrals. 

On this episode we discuss…

-How many law firm’s referrals may in be in jeopardy without them knowing

-Best practices for representing your firm on social media 

-Content opportunities beyond blogging and maintaining authenticity when outsourcing your content

Ep 3 – Allison Gagliardi – How To Become Your Marketing Agency’s Favorite Client

Allison Gagliardi, Marketing Director of Clark, Fountain, La Vista, Prather & Littky-Rubin in West Palm Beach, FL, speaks about being a marketer both in-house and agency-side and how both relationships with a law firm differ.

On this episode we discuss

  • Becoming the favorite client of your agency or consultant
  • Bringing out the best in your staff on your website and online
  • Takeaways with easy implementation for both organic and social marketing