Marketing

EP 112 – John Reed – Building a Profitable Law Practice Without Selling Yourself

John Reed is Rain BDM’s founder and chief relationship builder. With a unique background in law, marketing, and sales, he utilizes his particular set of skills to help our clients distinguish themselves from the competition and differentiate themselves in the legal marketplace. John is a frequent speaker and writer on legal marketing and client development topics including both the why and the how of building successful relationships.

For 10 years, Rain BDM has been making it rain by painting your practicing in a different way. Visit Rain BDM’s website and services here: https://rainbdm.com/

On This Episode, We Discuss…

  • The Difference Between Business Development and Marketing.
  • Building a Profitable Law Practice Without Selling Yourself.

EP 111 – Janet Falk – How Media Strategy Should be Part of Litigation Strategy

Janet Falk is the Founder and Chief Strategist at Falk Communications and Research. Check out Janet’s company here: https://janetlfalk.com/

On This Episode, We Discuss…

  • How to come up with talking points with reporters
  • Prepare to announce the case when you represent the plaintiff
  • Prepare to defend your client
  • Be aware of the Rules of Professional Conduct and Model Rules during trial
  • Prepare for the decision/verdict
  • Promote the case after trial

EP 110 – Sachin Bakhai – Top KPIs Every Law Firm Should Be Tracking

Sachin Bakhai is the Founder and CEO of LawKPIs, a company that assists in helping law firms grow, be more profitable, increase billable utilization, and focus on their best-fit clients. Visit LawKPIs here: https://www.lawkpis.com/

On This Episode, We Discuss…

  • Top KPIs Every Law Firm Should be Tracking
  • Best Practices
  • Helping Law Firms in Need of Advanced and Custom Reporting Solutions.

EP 109 – Cynthia Kaiser – Identifying Tools and Strategies for Effective Communication

Cynthia Kaiser founded Kaiser Advisors LLC after twenty years as the in-house Chief Marketing Officer for various AMLaw 200 law firms. Kaiser Advisors LLC shares Cynthia’s passion by helping others to communicate more effectively. Explore Cynthia’s manuscript “Understanding Attachment Styles in Communication Behavior” at https://books2read.com/u/mgGnBR where you can read and review.

On This Episode, We Discuss…

  • Identifying Tools and Strategies for Effective Communication
  • Providing Scripts for Effective Communication to Obtain Positive Results
  • Addressing Conflicts by Seeing Different Sides to Potential Issues
  • Best Practices to Resolve Issues Positively for Relational Maintenance.

EP 108 – Lisa Gonzalez – What The Heck is EOS?

Running your business on EOS can change your life. Lisa implemented EOS and experienced the benefits for her business and now is a full time EOS implementer.

Before becoming a Professional EOS Implementer, Lisa was a business lawyer, specializing in employment defense law. Two decades ago, she joined her family’s business, a remodeling company. The company expanded across multiple states. She now spends her time helping other businesses implement EOS

EP 91 – Chase Williams and Ryan Klein – The Transparency of Marketing

On This Episode, Chase & Ryan Discuss …

  • The Only Secret in Marketing is the Process
  • How Is Tracking So Easy These Days?
  • Is Keeping Track of Hundreds of Keywords That Important?
  • Keeping Track of Content Marketing and Content Plans
  • Honesty and Transparency in Reporting and Strategies

If you are interested at a deeper look of how you can implement transparency in your marketing process or what it looks like, check out Ryan’s article with additional examples here.

EP 90 – Joey Coleman – Never Lose a Client Again – The Distinction Between Customer Experience and Customer Service

Joey Coleman is a former criminal defense attorney and Author of Never Lose Another Customer Again: Turn Any Sale into a Lifelong Loyalty in 100 Days. Joey has since been helping organizations retain their customers and is now a full-time speaker, writer, and consultant on customer experience. To learn more about Joey and his many ventures, visit his website at https://joeycoleman.com/ . The 3 Free Chapters can be found on Joey’s website here by selecting “Get 3 Free Chapters”. For a copy of Joey’s complete book, check out Amazon or visit your local bookstore.

On This Episode, We Discuss …

• Proactive Behaviors versus Reactive Behaviors
• How Lawyers Can Make an Emotional Connection
• Efforts to Maintain Relationships After the Case is Over
• Difference in Thoughtful Gifting
• Retaining the Client Following “The Chase”

EP 88 – Richard Sackett – The Key To Finding Out Why Customers Choose You

Richard Sackett is the Founder of Group Matrix Advertising. He has been in the marketing / legal marketing agency world for the past 50 years. Richard and Morris Bart developed the systems and motivations that are the red rock of just about everyone’s ad and marketing program in the legal field today. Time of Day of Advertising, General Motivation of the Message, Internal Marketing Systems, and Management Systems were all developed over a period of 8-10 years. If you would like to reach out to Richard, you can call him at 504-220-5077 or email him at rsackett@groupmatrix.com.

On This Episode, We Discuss …

  • Recognizing Areas of Advertising that Have Not Changed Over Time
  • To Be Successful, You Need to Be Ubiquitous Through Frequency and Connectivity
  • Isolating the Answer to “Why Did You Pick Me?”
  • Taking the Approach of Creating an Impact
  • Keeping an Open and Welcoming Smile on Every First Contact

EP 86 – Carol Greenwald – The Importance of Strategic Networking with Your Personality in Mind

Carol Greenwald has written several books on networking, growing law firms, and has over 20 years of experience in-house and as a consultant. Carol started her career in academics and after a few years, she decided to transition into speech writing. After writing speeches, one of her clients hired her as an in-house newsletter editor for an accounting firm and 5 years later, she became the Director of Marketing. She realized that she could move to working for law firms and did just that – she had been working in-house for about 20 years and has now been out for the past 20 years.

For a copy of Carol’s Book, Strategic Networking for Introverts, Extroverts, and Everyone in Between, click here.

On This Episode, We Discuss …

  • Creating a System for Networking that Makes You Comfortable
  • Importance of Selecting the Venue You Want to Network In
  • Understanding Networking is Not About Selling
  • Bridging the Relationship of Others and Facilitating Further Networking
  • What Kind of Group Do You Want to Be In?

EP 85 – Ryan Klein and Chase Williams – How Law Firms Will Win in 2021 PT 1

On this special episode, Ryan and Chase discuss what your law firm needs to be doing in 2021 to be set up for success. Topics covered in the 1st part of this 2 part podcast include:

  • Evaluating Your Technology / Tech Stack
  • Taking Your Content Strategy to The Next Level
  • LSA / Google Local Service Ads
  • Our Take on Directories Such as AVVO & Justia
  • Google Ads