Business Development

EP 22 – Rob Coleman – Red Flags & How to Find a Digital Marketing Agency That’ll Work For You

Rob Coleman is the Director of Business Development at Hennessy Digital.

On This Episode We Discuss..

  • The Main Red Flags of Modern Digital Marketing Agencies
  • The Habits of Ethical Marketing Agencies
  • The Tactics Effective Agencies Are Using Today

EP 20 – Robert Cooper – Creating a Website Client Experience as Good As The One at Your Firm

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Robert Cooper is the founder of PlusROI Growth Labs. PlusROI uses the most cutting edge practices of Growth Hacking to minimize risk while finding the best ways to grow your business.

On this episode we discuss…

  • Giving Your Website Call-To-Action’s More Consideration
  • Setting the Tone and Expectations for Your Website Visitors

EP 18 – Luke Ciciliano – As the Amount of Lawyers Increases, Are the Number of Law Firms Decreasing? & More on M&A

Luke Ciciliano is the owner of SEO for Lawyers.

On this weeks episode we discuss…
-Consolidation of law firms an opportunity or fear for lawyers
-How lawyers can anticipate a shrinking need for legal services
-Understanding the value of a law firm when considering acquisition or merging

EP 17 – Gina Rubel – Strategic PR Isn’t Just Press Releases – Reputation Management, Social Media and More

Today, on the Legal Mastermind Podcast, we interview Gina Rubel, the CEO of Furia Rubel Communications. Gina Rubel is a public relations, crisis communications and trial publicity expert, former trial lawyer and the author of Everyday Public Relations for Lawyers. Gina educates attorneys nationwide on how to implement communications planning and tactics to manage their reputation and drive business success.

On this episode, we discuss…
-Establishing yourself as a thought leader with media outlets in your community
-Appropriately responding to negative reviews and press online
-Positioning your firm positively using today’s digital trends

EP 15 – Johnathan Sparks – 0 to 7 Figures in 5 Years – How To Bootstrap & Grow a New Firm

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Jonathan Sparks is the Founder of Sparks Law. He took his firm from 0 to 7 figures in 5 years. He works as an in-house counsel for small to medium sized businesses. Before forming Sparks Law, Jonathan worked at the United States Department of Justice, the United States Senate Office, the Attorney General’s office for the District of Columbia, and as an attorney at King & Spalding in Atlanta, Georgia.

On this episode we discuss…

  • How to properly network at networking events and what kind of networking events to avoid
  • Exploring Billable Hours Vs. Flat Fees
  • Re-inveting your firm as you grow

Sparkslawpractice.com

EP 9 – David Freeman – How To Use Cross-Selling To Increase Revenue and Services

David H. Freeman, J.D., a former practicing lawyer, is the award-winning CEO of the David Freeman Consulting Group and founder of Law Firm CultureShift®. David discusses the opportunity that lawyers have within their firm to be able to get more services to come to other lawyers within the firm.

In this episode we discuss…
– What cross-selling is and how to implement it at your firm
– How to reframe cross-selling into “cross-serving”
– How to set up milestones internally

EP 8 – Vanessa Schaefer – How To Effectively Brand Your Law Firm

 

 

 

 

 

 

Vanessa Schaefer the Co-Founder & Creative Director of Clockwork Design Group discusses the key elements law firms should be paying attention to when branding their law firm.

 

On this episode we discuss…

– How to differentiate your law firm from your competition

– The importance of interviewing both clients and attorneys to get perspective

– How align with your internal team to decide on the branding and name of your law firm

EP 7 – Mark Homer – Protecting Your Firm’s Most Important Marketing Channel: Referrals

Mark Homer, CEO of GNGF (Get Found Get Noticed), discusses the importance of owning your law firm’s brand online and protecting your referrals. 

On this episode we discuss…

-How many law firm’s referrals may in be in jeopardy without them knowing

-Best practices for representing your firm on social media 

-Content opportunities beyond blogging and maintaining authenticity when outsourcing your content

EP 6 – John Remsen Jr. – The Secret To Developing and Keeping Great Young Lawyers

John Remsen Jr., Founder of The Remsen Group, is extremely knowledgable about all aspects of law firm growth strategies. However, in this podcast we talk specifically about managing and developing young lawyers in a law firm.

In this episode we discuss…

  • Putting the right processes in place to develop young lawyers for success and avoid burnout
  • Weighing in on the future of billable hours and non-billable hours
  • Identifying what work/life balance should look like in a commonly-demanding legal industry

Ep 5 – Merry E Neitlich – Improving Internal Operations Through Client Feedback

Merry Neitlich of EM Consulting spends our segment talking about improving internal operations of a law firm through client feedback and trending legal software.

In this episode we discuss…
-Building stronger relationships with our clients
-An overview of legal software options lawyers are using
-What client feedback surveys are and why they help