Business Development

EP 32 – Susan Freeman – Raising Awareness of Communication Theories to Combat Bias in the Workplace

Susan Freeman is Founder and CEO of Freeman Means Business. Susan strives to help women in business communicate effectively with the world and to help men communicate effectively with women in business.

She hosts a podcast to give an opportunity for other business women to share their stories; she travels to host client appreciation events and conscious inclusion exercises; she also hosts workshops on how men and women communicate differently and tools and tips you can use to get where you need to be after learning about those differences.

On This Episode We Discuss…

• Communication Theories – Why We Do What We Do
• Vertically Structured Beliefs vs Horizontally Structured Beliefs
• The Differences in Diversity and Inclusion

EP 31 – Carol Endicott – Tying in PR to the Social Media Strategy at Your Firm

Carol Endicott is the Director of Communications at Umbrella Legal Marketing. She has 10+ years of experience in Public Relations and Marketing Communications.

On This Episode We Discuss…

  • A strategy to obtain over 1000 likes on LinkedIn

EP 30 – Chris Kirby – The Positive Transformation of a Firm From Well-Executed Strategic Plans

For more than a decade now, BridgeField Group’s founder Chris Kirby, has focused on assisting attorneys and other professionals in all aspects of professional and personal success. Though he has maintained an active law license for over 22 years, for more than a decade, Chris has been solely dedicated to coaching and training corporate and legal clients throughout the United States and internationally. By recent count, Mr. Kirby has worked with well over 3,000 professionals from over 100 law firms and other organizations in 38 states, the District of Columbia, and more than 40 countries.

On This Episode We Discuss…

  • Why Strategic Plans Matter and How to Create Them
  • The Benefits of Strategic Planning Communication and Competition 
  • Applying Strategic Planning to All Facets of Your Law Firm

EP 29 – Ralph Baxter, John Croft, Julie Savarino – Is The Term Non-Lawyer Obsolete?

image_360

John Croft is the President and Co-Founder of Elevate Services, a law company, providing consulting, technology and services to both law departments and law firms.

Julie Savarino is Chief of Client Services and Development Officer at Business Development Inc, as well as Client Relations Director and Client Service Liaison at Dickinson Wright. Julie is also an Amazon Best-Selling Author.

Ralph Baxter is on Member Board of Directors at Intapp, a Co-Host on the Law Technology Now Podcast, Member Legal Advisory Board of Legal Zoom, and Fellow at CodeX, The Stanford Center for Legal Informatics.

On this weeks episode we discuss…

-Why the Term Non-Lawyer is Now Obsolete in the Legal Industry
-Ownership in Law Firms
-Alternatives to the ‘Non-Lawyer’ Term

EP 28 – Julie Holton – The Human & Conversational Element of Content & How It Pertains To Voice Search

website-julie-600x906

Julie Holton is the Owner and Principal Strategist at mConnexions, a full-service marketing and communications agency that focuses on developing digital marketing solutions for clients.

Prior to working in marketing and communications, Julie spent more than ten years working in top television newsrooms across the country, as an Emmy award-winning writer, producer, and executive producer. 


On this weeks episode we discuss…

-Siri, Alexa, and Google Home – Voice Search and The Opportunities for Law Firms
-Featured Snippet & Structured Data
-How To Be More Conversational in Your Content

EP 27 – Ryan Suydam – CX: Client Experience Emerging as a Core Focus for Law Firms

rs-cs

Ryan Suydam is the cofounder of Client Savvy. Client Savvy helps firms create fierce client loyalty by designing, implementing, and measuring Client Experiences. He has coached over 300 organizations and over 10,000 professionals on the skills required to be “client savvy.”

On this weeks episode we discuss..

– What is CX (Client Experience)
– How to refocus your business on value creation and value delivery
– How to design an experience for a client

EP 25 – Kwame Christian – Negotiating Like the Future of Your Firm Depends On It

Kwame-1

On this weeks episode we have Kwame Christian, the Director of the American Negotiation Institute where he conducts negotiation and conflict management workshops around the country.

He is also the author of the Amazon Best Seller – Nobody Will Play With Me: How to Use Compassionate Curiosity to Find Confidence in Conflict.

On This Episode We Discuss…

  • Crafting Your Negotiating Techniques Daily
  • Different Negotiating Tactics That Lawyers Employ to Get What They Want
  • How Building Confidence is the Baseline of Any Negotiation

Check out the free guide mentioned in the podcast here

EP 24 – Robyn Addis – Saving Time & Being More Efficient with CRM, Client Communication & Proposals

ra

Today on the legal mastermind podcast we have Robyn Addis. She is the COO of LISI, a boutique digital marketing agency specializing in digital marketing solutions for law firms.

Most firms love to be first to be second – meaning they stifle innovation.

On this episode, we discuss how legal marketers and lawyers can make a valuable impact at their firms which will help them feel valued and as though they are able to make an impact.

EP 23 – Melanie Leonard – Why Law Firm Software is Essential To Growth and Organization

Melanie Leonard is the founder of streamlined.legal

Clio Gold Certified Consultant and Attorney Melanie Leonard offers personalized consulting services, training, and education to law firms who are looking to create efficiency in their daily workflow and optimize the use of practice management software throughout their firm.

EP 22 – Rob Coleman – Red Flags & How to Find a Digital Marketing Agency That’ll Work For You

Rob Coleman is the Director of Business Development at Hennessy Digital.

On This Episode We Discuss..

  • The Main Red Flags of Modern Digital Marketing Agencies
  • The Habits of Ethical Marketing Agencies
  • The Tactics Effective Agencies Are Using Today