EP 59 – Bryan Sklover – Enhancing Digital Communication to Get Your Point Across in the Most Effective Way

Bryan Sklover is an On-Air Personality and has worked in the broadcasting industry for the past 18 years. He has been with iHeartRadio on 101.1 WJRR, a PA Announcer for the Orlando Solar Bears Hockey Team, producing the Mike Harvey Show, as well as being involved with other sports teams including Orlando Magic and Tampa Bay Lightning. He has worked overall in communication as he taught at the Connecticut School of Broadcasting. Bryan likes to encourage people to use the skills they may or may not even realize that they have to get their point across the right way. You can connect with Bryan on LinkedIn at https://www.linkedin.com/in/bryan-sklover-304a7183/.

How to Sound More Effective Over the Phone

One of the first things that Bryan learned in radio is when you are communicating with people, while you are sitting in a room by yourself, you need to put yourself in a situation when you are talking to one person while you are talking to everybody. The first thing that you need to determine is who it is you are trying to talk to and this is something that could be different from episode to episode or group to group depending on what it is that you are trying to get across. Once you have an ideal image of who the person that you are speaking to is, then it is just a matter of pretending they are sitting right next to you and communicating to them most effectively. When you have the microphone in front of you and you know that you are talking to a lot of people, you know you want to connect with them individually. While everybody is listening together, they are listening alone together, so they want to feel like they are connected to you whatever it is you are trying to say. So if you can take your message and make it as comfortable as you can for them to listen to, they’re going to receive it well. 

The most important thing from the start is making sure that you know what you want to get across, the point you want to get across and who you are trying to reach, and adapting to that situation. If you are speaking from emotion, emotion will dictate your message and you will end up getting it the way that you truly want it. As long as you are comfortable with that message before you start saying it and you let the emotion deliver the message, it will come across a lot more effectively for you and be received with the efficiency that you wanted it to. Something that we are learning this year is that we have a lot of tiers in generations and people who speak differently and use different terms, have different feelings levels, etc. It all comes back to knowing who it is you are talking to and knowing what it is you want to get across to them. There is not necessarily one single voice, it does depend on who you are talking to. 

Methods for Becoming a Confident Speaker

The first thing that you need to do is be comfortable with your voice. You have to be comfortable with the sounds that you make and the tone in your voice and all of the different ranges that you have in your voice. If you are not used to it or comfortable with it, that can throw you off track as well because you are listening while you are speaking, and hearing the things you are saying is you are saying them. As far as content goes, Bryan talks to himself a lot. Speaking to yourself and making sure that the message you want to get across is there because it programs your mind to be prepared to speak on things that maybe you would not have been prepared for in the conversation. Make sure that the meat and the bones of what you are trying to say are well thought out and figured out the best way that you want to say. Know exactly what you are going to say and how you are going to say it without planning the course of the conversation because conversations in their best ways are unpredictable and they can go in any direction that you want them to. Even if you don’t have control of the conversation, you do have control of the things that you want to get across so be ready to say them when the time is right. Once you get over the sound of your own voice, once you get over talking to yourself, then you are set to communicate with people effectively and get the point across that you want to get across.

Bryan’s Suggested Tools for Best Quality of Production

Anything that you are investing in the quality of your product will always be beneficial, but you also have to remember that other people are consuming it. If you have higher quality on the phone, it may sound good, but odds are you are talking to somebody that is also listening on the phone, and maybe that quality is not going to be as apparent in that format or situation. The super high quality is not as easily consumable by people to make it that much of an emphasis. However, if you are doing a video call then you should make sure that you have a good webcam. Whether it is the video or whether it is the audio, you want to make sure the quality is on par and the best thing about this time right now is that there are tools available, both free and paid, that can help get you to the point of good quality. If you are going to put that effort in, you might as well make it sound as good as you can. 

If you have Photoshop or Adobe Suite, Adobe Audition allows you to run audio through processing, make it sound like it is ready for broadcast radio, you can put reverb on it, and have a different sound to establish the room that you are in. Adobe Premiere Rush has a lot of the same functions as Adobe Premiere, but you can do all of it on your phone and it gives you some template-based options where you can add a layer of production to your element and make it look like it was major-market produced. If you have the $50 subscription to Adobe every month, you get all of the programs that they own and they have a suite of programs just for the phone alone. Bryan suggests getting all of the Adobe programs that you can because the interface is incredibly user-friendly even if you do not have many skills in that area. 

There are other programs as well, like Audacity and Headliner. Audacity is a free program so you won’t get all of the bells and whistles, but you will still be able to edit some layers of processing. Another program called Headliner is IP based and allows you to upload segments of audio to help you build a video around by using images, subtitles, and captions. 

There are so many tools out there that you can use to build your brand. You might as well treat your brand the best that you can and put some effort behind it to make it look like it is put together and utilize what you have. Find ways to use the content that you already have completed and repurpose it for social media. Once you lay some content down, anything you can do above what you have already done is just a bonus. Anything that you can communicate with people is a benefit to them and it is a benefit to you. In this day-in-age of media, you don’t have to pay for your own time, which is all the more reason to keep creating content and developing your brand and letting people know who you are, what you care about, and communicating to them on their level. 

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