Month: July 2020

EP 61 – Michelle King – How to Pitch Yourself to the Media to Effectively Position Your Law Firm

Michelle King is the President and Founder of Reputation Ink. Reputation Ink is a public relations and content marketing firm working mostly with law firms. The primary service they provide is getting attorneys and law firms in the media. On the content side, Reputation Ink work with firms to figure out what kind of content they should be publishing, how to do that effectively, as well as how to utilize the content for public relations purposes.

On This Episode, We Discuss…

  • Determining Your Subject Matter Sweet Spot
  • How to Present Yourself in a Different Way to the Media
  • Goals for Law Firms When Engaging with PR Firms

EP 60 – Alycia Sutor – Selling as an Act of Service to Become Authentic in Your Business Development

Alycia Sutor is the Managing Director at GrowthPlay and leads the Professional Services Team. She has more than 20 years of experience helping lawyers and executives accelerate their sales performance and revenue growth. Alycia began in this industry when she discovered the opportunity to help lawyers rethink how they bring themselves into being so that the world can rethink the value that lawyers bring to the world.

On This Episode, We Discuss…

  • Understanding Sales as a Service and the Meaning Behind It
  • How to Keep Your Relationships with Clients and Prospects Open
  • The Levels of Working with Professionals to Develop Business Plans

EP 59 – Bryan Sklover – Enhancing Digital Communication to Get Your Point Across in the Most Effective Way

Bryan Sklover is an On-Air Personality and has worked in the broadcasting industry for the past 18 years. He has been with iHeartRadio on 101.1 WJRR, a PA Announcer for the Orlando Solar Bears Hockey Team, producing the Mike Harvey Show, as well as being involved with other sports teams including Orlando Magic and Tampa Bay Lightning. Bryan likes to encourage people to use the skills they may or may not even realize that they have to get their point across the right way.

On This Episode, We Discuss…

  • How to Sound More Effective Over the Phone\
  • Methods for Becoming a Confident Speaker
  • Bryan’s Suggested Tools for Best Quality of Production

EP 58 – Mary Balistreri – How Great Leaders Build Trust and Get Extraordinary Results

Mary Balistreri is the Business Development and Leadership Coach at Quarles and Brady. She coaches attorneys both in groups and individually to develop action plans and strategies to in turn develop business. Mary focuses on discovering tactics to help individuals grow to their full potential. She is also certified in Conversational Intelligence.

On This Episode, We Discuss…

  • The Importance of Trust in Conversations and Relationships
  • Understanding Communication Styles and the 80-20 Rule
  • Assumptions and Judgement vs Discovering Intent

EP 57 – Harlan Schillinger – The Most Common Gap Law Firms Need to Address to Increase Their Bottom Line Quickly

Harlan Schillinger is widely recognized as the “Grandfather of Legal Advertising”. He invented television advertising in the legal community when no one else was doing it. He began his career in television work in 1975 and began creating a series of television commercials for the legal category in 1977.

On This Episode, We Discuss…

  • Determining What Others Are Not Doing and Doing That
  • Strategizing Your Marketing and Understanding the Business
  • Operating Your Business Like a Sports Franchise

EP 56 – Tim Corcoran – Learning to Adapt and Thrive as a Law Firm in the Ever-Changing Market

Tim Corcoran is a Legal Management Consultant with offices in New York, Charlottesville, and Sydney as a global client base. He is a keynote speaker, author, as well as a legal commentator and has been in the industry for the past 2 decades as a corporate executive. The things that he talks about and where he guides his clients is practical advice. It is about helping legal leaders use their intellect and their lawyer abilities to be more effective leaders and managers of their business, which is essentially what his consulting practice is based on.

On This Episode, We Discuss…

  • Prioritizing Your Next Steps in Navigating the Pandemic and Beyond
  • Embracing Opportunities and Collaborating and Communicating More Effectively
  • Utilizing Technologies as a Way to Deliver New Solutions

EP 55 – Keith Newstrom – The Ins and Outs of Increasing Your Leads and Number of Signed Cases

Keith Newstrom has over a decade of experience in the legal marketing industry and is currently the Business Development Manager at Intake Conversion Experts (ICE). ICE has assisted over 200 Law firms and has retained over 40,000 cases.

On This Episode, We Discuss…

  • Buying Leads and Why Directories Are Still Relevant
  • Recommendations from Keith on Best Tools for Finding the Best Cases
  • Importance of Intake Process in Converting Leads

EP 54 – Chase Williams & Ryan Klein – Staying Ahead of the Curve and Implementing the Best SEO Tactics

  • The Importance of Tracking and Transparency in Reporting
  • Thinking Outside the Box When It Comes to Content Plans
  • The Latest SEO Trends