Month: November 2019

EP 14 – Robert Weiss – Video Strategy 101 – How To Get Started

Robert Weiss – Chief Video Content Marketing Strategist at Multi Vision Digital has over 14 + years of experience in Internet marketing, SaaS based marketing and sales processes tactics.

In this episode we discuss…

  • How to create specific video content based off of your firm’s objectives
  • How to get started with an ongoing video marketing strategy
  • A proper budget to allocate when hiring a 3rd party

EP 13 – Julie Henson – What Lawyers Can Learn from the Leadership of Professional Athletes

Julie Henson – Director of Client Development & Marketing at Briggs and Morgan has spent the past two decades coaching high performing individuals by utilizing formal and informal influence to drive business development strategies. She has coached hundreds of individuals within the legal and professional sports industries. 

In this weeks episode we discuss the 8 Competencies Julie focuses on when working with her clients…

  • Confidence – What is your inner dialog?
  • Drive – How much are you invested?
  • Empathy – Do they care if they impact?
  • Engagement – How engaged are you?
  • External Relationships – Are you client minded?
  • Are you Genuine – How sincere are you?
  • Internal Relationships – How you’re perceived in the firm.
  • Self Awareness – Listen to feedback and adjust.

EP 12 – Trena Little – Turn One Hour of Filming Per Month Into Months of Video Content

Trena Little is YouTube specialist who motivates and trains lawyers and entrepreneurs on how to create and maximize the reach of their video content. She’s worked with hundreds of YouTube channels to expand their reach while cutting down on production time.

On this episode we discuss…
How to hook people within the the first 3-5 seconds
How to strategically set up time to create video content
How to repurpose video content across multiple channels

https://www.trenalittle.com/

EP 11 – Masha Mahdavi & Matthew Post – Optimizing Your Law Firm’s Website For Conversions

Masha Mahdavi & Matthew Post are the founders of SEM Dynamics, a marketing firm focused on creating better digital brands for law firms.

On this episode we discuss…
-Heatmaps & Live User Testing
-Where to start when testing conversions on your firm’s site
-The low hanging fruit to analyze on your website
-What you should be testing on your Google Ads