Month: January 2021

EP 88 – Richard Sackett – The Key To Finding Out Why Customers Choose You

Richard Sackett is the Founder of Group Matrix Advertising. He has been in the marketing / legal marketing agency world for the past 50 years. Richard and Morris Bart developed the systems and motivations that are the red rock of just about everyone’s ad and marketing program in the legal field today. Time of Day of Advertising, General Motivation of the Message, Internal Marketing Systems, and Management Systems were all developed over a period of 8-10 years. If you would like to reach out to Richard, you can call him at 504-220-5077 or email him at rsackett@groupmatrix.com.

On This Episode, We Discuss …

  • Recognizing Areas of Advertising that Have Not Changed Over Time
  • To Be Successful, You Need to Be Ubiquitous Through Frequency and Connectivity
  • Isolating the Answer to “Why Did You Pick Me?”
  • Taking the Approach of Creating an Impact
  • Keeping an Open and Welcoming Smile on Every First Contact

EP 87 – Ryan Klein and Chase Williams – How Law Firms Will Win in 2021 PT 2

Ryan and Chase are back to discuss what your law firm needs to be doing in 2021 to be set up for success. On part 2 of this 2-part podcast episode, the topics include:

• Perfecting Your Intake and Follow-Up Process
• Having a Plan in Place for Reviews
• Optimizing Local SEO
• Finding Where You Fit in Social Media
• Staying on Top of Website Trends
• Continuing to Educate Yourself

If you missed PT 1, check out EP 85 – RYAN KLEIN AND CHASE WILLIAMS – HOW LAW FIRMS WILL WIN IN 2021 PT 1

EP 86 – Carol Greenwald – The Importance of Strategic Networking with Your Personality in Mind

Carol Greenwald has written several books on networking, growing law firms, and has over 20 years of experience in-house and as a consultant. Carol started her career in academics and after a few years, she decided to transition into speech writing. After writing speeches, one of her clients hired her as an in-house newsletter editor for an accounting firm and 5 years later, she became the Director of Marketing. She realized that she could move to working for law firms and did just that – she had been working in-house for about 20 years and has now been out for the past 20 years.

For a copy of Carol’s Book, Strategic Networking for Introverts, Extroverts, and Everyone in Between, click here.

On This Episode, We Discuss …

  • Creating a System for Networking that Makes You Comfortable
  • Importance of Selecting the Venue You Want to Network In
  • Understanding Networking is Not About Selling
  • Bridging the Relationship of Others and Facilitating Further Networking
  • What Kind of Group Do You Want to Be In?