Month: October 2019

EP 10 – Charlotte Davis – Using Plain Language in the Jargon-Filled Legal World To Speak Effectively To Clients

Charlotte Davis is the founder of Verve Communications. She has over 20 years’ experience in strategic communications leadership roles in both the private and not-for-profit sectors. She was previously Director of Communications at engineering firm Parsons Brinckerhoff Halsall Inc. (now part of WSP), and before that, a Director of Business Development at Borden Ladner Gervais LLP, one of Canada’s largest law firms.

On todays episode we discuss..

  • How clear/plain language builds trust and expertise
  • Active voice vs. passive voice
  • Understanding the importance of tone in contracts and correspondence

EP 9 – David Freeman – How To Use Cross-Selling To Increase Revenue and Services

David H. Freeman, J.D., a former practicing lawyer, is the award-winning CEO of the David Freeman Consulting Group and founder of Law Firm CultureShift®. David discusses the opportunity that lawyers have within their firm to be able to get more services to come to other lawyers within the firm.

In this episode we discuss…
– What cross-selling is and how to implement it at your firm
– How to reframe cross-selling into “cross-serving”
– How to set up milestones internally

EP 8 – Vanessa Schaefer – How To Effectively Brand Your Law Firm

 

 

 

 

 

 

Vanessa Schaefer the Co-Founder & Creative Director of Clockwork Design Group discusses the key elements law firms should be paying attention to when branding their law firm.

 

On this episode we discuss…

– How to differentiate your law firm from your competition

– The importance of interviewing both clients and attorneys to get perspective

– How align with your internal team to decide on the branding and name of your law firm

EP 7 – Mark Homer – Protecting Your Firm’s Most Important Marketing Channel: Referrals

Mark Homer, CEO of GNGF (Get Found Get Noticed), discusses the importance of owning your law firm’s brand online and protecting your referrals. 

On this episode we discuss…

-How many law firm’s referrals may in be in jeopardy without them knowing

-Best practices for representing your firm on social media 

-Content opportunities beyond blogging and maintaining authenticity when outsourcing your content