Month: April 2020

EP 38 – Bobby Ravan, Peter Webb, and Angela Wearn – Understanding Branding and Omni-Channel Marketing to Land the Cases You Want

Peter Webb, Bobby Ravan, and Angela Wearn are all members of Scorpion. Peter is the Senior Vice President of Sales and has been with Scorpion for over 18 years since it was founded in 2001. Bobby has been with the company for just under 5 years and is the Director of Corporate Marketing. Angela is the Executive Vice President of Personal Injury and has been with Scorpion for nearly 6 years and has held several positions. 

On This Episode, We Discuss …

•Thinking About Your Strategy – What Clients / Cases Are You Looking For?
•What Is Omni-Channel Marketing and How Can It Benefit Your Firm
•Branding Concepts and Why Branding Is So Important

EP 37 – Joe Ortega & Cisco Adler – How Law Firms Can Avoid Wasting Thousands of Dollars on Google Ads

Joe Ortega and Cisco Adler are partners at Digital Rain, premiere PPC agency for law firms. 

On This Episode, We Discuss …

• Google Ads tips to make sure your internal team or agency is driving and converting qualified clicks
• Techniques experts are using the drop click costs dramatically
• The $340 million Google grant for ads your firm should be receiving

EP 36 – Michael Mogill – Adding Value to Your Firm By Strengthening the Vision and Culture From Within

Michael Mogill is the Founder and CEO of Crisp Video Group. Crisp Video helps thousands of attorneys — from solo and small firms to large practices — build their brand, differentiate themselves from competitors, attract better cases, and earn millions in new revenue. The company hosts a Law Firm Growth Conference, Game Changers Summit, in Atlanta every year. Michael is also the author of The Game Changing Attorney. 

On This Episode, We Discuss …

•How Investing in Social Media Can Benefit Your Firm
•Giving Up the Idea of Competition
•Focusing on Team Alignment, Strong Leadership, Clear Vision, and Culture Control in a Firm

EP 35 – Mark Beese – Strengthening Your Firm Leadership Through Feedback and Strategic Process Design

Mark is the President of Leadership for Lawyers, LLC. They provide training, coaching and consultation to firms in the areas of leadership development, business development and marketing. Before working with Leadership for Lawyers, Mark had more than 25 years of experience as a Chief Marketing Officer for professional services firms. He is teaches Strategic Marketing and Business Development at the University of Denver Sturm School of Law. 

On This Episode We Discuss…

•Disruptions That Law Firms Are Facing Today
•Process to Design a Solution to Address Both Internal and Client-Facing Problems
•How to Effectively Give Feedback to Others with Differing Personalities

EP 34 – Ryan Klein & Chase Williams – Dispelling Overly Optimistic Marketing During A Crisis

In this weeks episode The Legal Mastermind Podcast hosts sit down to speak about some of the misinformation being spread on the internet by people deeming themselves as expert marketers during crisis management. We look at raw data and actual surveys to determine how COVID-19 is affecting the legal marketing world and what you should be doing.

Resources discussed during the podcast
https://www.marketmymarket.com/gauging-intent-across-marketing-channels-during-covid-19-and-any-future-crisis/

spyfu.com

https://www.facebook.com/ads/library/

Chase Williams and Ryan Klein are Co-Founders of Market My Market (http://marketmymarket.com/)  to contact them about law firm marketing campaigns and strategy, visit https://www.marketmymarket.com/contact/

EP 33 – Eva Wisnik – Working from Home – Staying Productive Long Term While Continuing to Produce High Quality Work

Eva Wisnik is the Founder and President of Wisnik Career Enterprises, Inc. Eva began in NYC as a recruiter for two large Wall Street law firms over 30 years ago before founding Wisnik Career Enterprises. Wisnik now works with law firms to develop training programs as well as help firms find and hire the right people. WCE has conducted over 700 training programs on topics ranging from Interview Training to Achieving Professional Visibility to Time Management Techniques for Attorneys. Each session is designed specially to fit that specific firm’s needs. WCE has also placed more than 800 Recruiting and Marketing Professionals over the course of the past 20+ years.

On This Episode We Discuss…

• Setting a Game Plan & Developing Rituals to Break Up Your Schedule While Working from Home 
•Steps You Can Take to Be Effecient
•Certainty in Reference to Robbins’ Human Needs Model