Richard Sackett is the Founder of Group Matrix Advertising. He has been in the marketing / legal marketing agency world for the past 50 years. Richard and Morris Bart developed the systems and motivations that are the red rock of just about everyone’s ad and marketing program in the legal field today. Time of Day of Advertising, General Motivation of the Message, Internal Marketing Systems, and Management Systems were all developed over a period of 8-10 years. If you would like to reach out to Richard, you can call him at 504-220-5077 or email him at rsackett@groupmatrix.com.

On This Episode, We Discuss …

• Recognizing Areas of Advertising that Have Not Changed Over Time
• To Be Successful, You Need to Be Ubiquitous Through Frequency and Connectivity
• Isolating the Answer to “Why Did You Pick Me?”
• Taking the Approach of Creating an Impact
• Keeping an Open and Welcoming Smile on Every First Contact