Charlotte Davis is the founder of Verve Communications. She has over 20 years’ experience in strategic communications leadership roles in both the private and not-for-profit sectors. She was previously Director of Communications at engineering firm Parsons Brinckerhoff Halsall Inc. (now part of WSP), and before that, a Director of Business Development at Borden Ladner Gervais LLP, one of Canada’s largest law firms.

On todays episode we discuss..

• How clear/plain language builds trust and expertise
• Active voice vs. passive voice
• Understanding the importance of tone in contracts and correspondence