EP 288 – Mary Blackiston – Empathy-Driven Copy: The Secret Weapon for Law Firms

Mary Blackiston is a Conversion Copywriter and Google Ads Conversion Strategist.

Mary helps law firms and service-providers bring in more qualified leads and clients. With tailored Google Ad strategy and empathy-driven messaging. Messaging that combines data, voice of customer research and psychological tactics.

She delves challenger-deep until they know your brand and customers inside and out and Am able to get Inside their heads, think like them, and speak their lingo. Then she’ll craft empathy-driven copy that hooks readers’ attention from the get-go — and has them nodding their heads all the way down the page. 

Connect with Mary on LinkedInhttps://www.linkedin.com/in/marybblackiston/

Visit Nomad Copywritinghttps://nomadcopywriting.io/

On This Episode, We Discuss…

  • What Makes Writing Powerful
  • How More Personal, Approachable Language Can Build Trust 
  • Common Mistakes Law Firms Make with Google Ads
  • Social Media and Copywriting

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