marketing

EP 125 – Chase Williams & Ryan Klein – How Law Firms Will Win in 2022 Part 2

Chase Williams Market My Market Ryan Klein Market My Market

In part two, hosts Chase Williams and Ryan Klein continue to predict how law firms can win in the upcoming year.

On This Episode, We Discuss…

  • Having a Comprehensive Technical Audit Performed for Their Website
  • Partnering With Transparent, Honest Vendors That Will Help Them Succeed
  • Continuing to Increase Social Validation
  • Understanding Vanity Keywords are More Vain Than Ever
  • Preparing For Changes in Consumer and Computing Behavior

EP 124 – Adam Rossen – Creating a Community with Your Firm

Adam D. Rossen is the founder of the Rossen Law Firm and is currently based in Broward County, Florida. Rossen started in the prosecutor’s office after law school and left to start his own practice with a fellow friend and attorney.

Rossen has earned multiple legal awards such as a 10.0 perfect rating on AVVO and a spot in the Top 100 DUI Lawyers by the National Advocacy for DUI Defense.

The Rossen Law Firm is run under 7 core values that can be found in their client pledge and have received tons of reviews and testimonials from clients about their excellent work and leadership.

On This Episode, We Discuss…
– Implementing EOS into Your Law Firm
– Pinpointing Your Firm’s Marketing Strategies
– Learning How to Grow Your Firm to be the Best

EP 123 – Chase Williams & Ryan Klein – How Law Firms WIll Win in 2022 Part 1

Chase Williams Market My Market Ryan Klein Market My Market

The Legal Mastermind Podcast Hosts Chase Williams and Ryan Klein revisit a popular episode where the two feature their predictions for law firms that will help them win in the upcoming year.

On This Episode, We Discuss…

  • The Segmentation and Tracking of New Potential Clients
  • Adopting an Official Outlook on Your Firm Being a Business
  • Expanding Your Firm’s Presence Geographically
  • Marketing Your Firm with Paid Campaigns

Part 2 Coming Soon…

EP 121 – Stephen Barth – Hospitality Law 101

Stephen Barth, the author of Hospitality Law and Intelligent Emotions, is an attorney, and the founder of HospitalityLawyer.com.

For more information, visit Stephen’s personal website here: https://stephenbarth.com/

HospitalityLawyer.com is a worldwide network of attorneys that focus on hospitality, travel, and tourism issues. A marketing conduit for suppliers of legal, safety, and security solutions to reach hospitality developers and operators in need of those solutions. They mitigate critical incidents, injuries, litigation, and liability within the hospitality industry, in the U.S. and abroad by facilitating the creation, collection, and dissemination of legal, safety, and security information, products, and services.

For more on Hospitality Lawyer.com, visit here: https://hospitalitylawyer.com/

On This Episode, We Discuss…

  • The Impact of the Hospitality Industry on the Rest of the Law Field
  • How Hospitality Can be Linked to Every Industry
  • What Makes the Hospitality Industry Unique
  • Hospitality Law in the Times of COVID

EP 120 – Jason Parr – Expanding Your Practice to Cover State and Local Tax

Jason Parr is the President and CEO of Peisner Johnson. Parr has been with the Texas-based state and local tax firm for 25 years. He focuses on Sales Tax Return Services (STRS), Nexus Studies, Taxability Research, Due Diligence, Audit Support, and Tax Recovery.

Visit Peisner Johnson’s website here: https://peisnerjohnson.com/

On This Episode, We Discuss…

  • How to Determine What is Taxable
  • Figuring out the Liabilities vs. the Non-Liabilities
  • The Importance of State and Local Tax
  • How Should Companies Handle State Tax Compliance
  • Eligible Refunds that Might be Due Post Acquisition

EP 119 – Sabrina Shaheen Cronin – Growing the Community Within Your Firm

Sabrina Shaheen Cronin is a true role model for today’s single working parents. Sabrina is a recognized motivational speaker, business strategist coach, and attorney. Sabrina helps families cope with co-parenting dilemmas in today’s challenging environment.

Sabrina is the founder of The Cronin Law Firm in Bloomfield Hills, Michigan. Her online classes and nationwide workshops are available on her website. Sabrina’s ability to relate to the legal process is what makes her workshops so valuable.

On This Episode, We Discuss…

  • Using YouTube and Social Media to Help Attract Clients
  • How Social Media can Promote Your Firm
  • Teaching your Employees How to Adapt

EP 118 – Curtis Boyd – The Balance of Negative vs. Positive Reviews

Curtis Boyd is the founder of Objection Co, an online review protection and fraud detection software company. Objection helps law firms all over the country deal with fake reviews from competitors, untruthful customers, and bots. They also help law firms identify competitors purchasing fake positive reviews too.

Curtis Boyd is an entrepreneur, going from nursing school to being a nurse tech, to now running a growing SaaS company.

On This Episode, We Discuss…

  • The Balance of Negative vs. Positive Reviews
  • How Some Bad Reviews Can Be Positive for Your Firm
  • Methods on Removing Negative Reviews
  • The Importance of Reading Your Firm’s Reviews

EP 117 – Luke Russell – How to Capture the Human Element in Advertising

Luke Russell founded Russell Media in 2009 after working in web development since 2006. Russell Media was created out of a desire to fill real marketing needs. Not to be another company trying to make a buck. Russell Media uses Mass Tort Advertising for their clients and offers many effective ways to advertise. Check out Russell Media here: https://russellmedia.us/

Luke Russell recently started the Lawful Good Podcast, a show about lawyers and the trials they face inside and outside the courtroom. Find Lawful Good on all platforms and here: https://lawfulgoodpodcast.com/

On This Episode, We Discuss…

  • Attention to Detail on a Firm Brand of Self
  • Using Facebook Ads for Mass Torts
  • How to Capture the Human Element in Ads & Podcasts

EP 116 – Rob Hadden – The Importance of Having an Outsourced Mentor for Law Firm Associates

Rob Hadden has mentored and recruited many law firm associates over his 23-year career as a trial lawyer. His clients have included individuals in law firms ranging from 130 attorneys to boutique firms. He is the Founder of Summit Driven, which offers coaching, mentoring, and training for law firm associates.

Law firm associates need ongoing motivation and a co-pilot to thrive. Rob offers practical guidance to associates and he frees law firm partners up to do what they do best: practice law.

Learn more about Summit Driven and Rob’s services here:

Website: https://www.summitdrivenusa.com
LinkedIn: https://www.linkedin.com/in/robhadden
Twitter: @summitdriven

On This Episode, We Discuss…

  • The Current State of Mentoring in Law Firms
  • The Importance of Having an Outsourced Mentor/Coach for Law Firm Associates
  • The Benefits for Associates, Partners, and Clients when Formal Mentoring is Implemented

EP 115 – Chase Williams & Ryan Klein – Misconceptions in the SEO Marketplace

Chase Williams Market My Market Ryan Klein Market My Market

Legal Mastermind Podcast hosts Chase Williams and Ryan Klein bring shine some light on recent misconceptions in the SEO and marketing strategy marketplaces.

On This Episode, We Discuss…

  • Removing Links for SEO Strategy
  • Deciding Between Content or SEO
  • Cookies & LSA Ads aren’t Going Anywhere
  • SEO is Not Dead