EP 51 – Ken Hardison – Catching Up and Cleaning Up to Prepare for When Everything Lifts After COVID-19

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Ken Hardison is the Founder and President of PILMMA, the Personal injury Lawyers Marketing and Management Association. Ken and the PILMMA Team use marketing and management resources dedicated to attorneys – they put out great information and host webinars, conferences, and mastermind groups. Ken is also an author on several books as well as a very sought after speaker, both on marketing and managing law firms.

 

Secrets of Successful People

Ken Hardison always learned with what worked and what didn’t work – with every success of his came about five failures. He has learned after hosting several conferences, webinars, and mastermind groups that about 90-95% of people who attend will never follow through because they are too busy, not fully committed, or not focused or disciplined enough. He has also found that the most successful people are the ones that have grit and perseverance; they never give up. Most successful people are committed, they are focused, and they do not accept defeat and take no for an answer. 

Another big key to being successful is being a continual learner. You can never think that you know it all or that you have it all figured out. Continued learning is very important to your success and you may find yourself in trouble if you think you have figured it out because you never figure it out completely – everything is constantly changing. 

 

Using Zoom and Other Virtual Meeting Spaces

Ken saw an opportunity when COVID-19 hit and wanted to help lawyers by offering a free webinar series anyone could access. He discussed during the webinar how to manage employees remotely, keeping communication using the Rockefeller habits with daily huddles, weekly meetings, and how to use Zoom. He is continuing this webinar and hosting different topics each week – one coming up on the PPP Loan and applying for forgiveness and another one about how to come back into the office when everything with the pandemic has ended. 

Another resource that Ken has found incredibly helpful during this time is hosting Mastermind Groups for different levels of lawyers across the country. Since lawyers have mostly been stuck at home isolated, they are welcoming the opportunity to talk to other lawyers and ask each other what is going well and what is going not so well. Now is the time to catch up and clean up. Some have begun writing books, doing videos, working on different things that they may not have had time to work on previously. 

 

Giving Value in What You Do

You have to give value in everything that you offer. If you are not giving 10 times the value at a conference of what your guests have paid, then you are not doing your job. People want value. Ken attends a conference on how to retain members, and everyone has the same issue with retaining members, whether large or small. There is enough business out there for everyone, so now is the time to start pivoting – catch up and clean up. You need to really start working on everything to get ready for when COVID-19 restrictions lift completely. 

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