Michelle King is the President and Founder of Reputation Ink. Reputation Ink is a public relations and content marketing firm working mostly with law firms. The primary service they provide is getting attorneys and law firms in the media. On the content side, Reputation Ink work with firms to figure out what kind of content they should be publishing, how to do that effectively, as well as how to utilize the content for public relations purposes.

On This Episode, We Discuss…

• Determining Your Subject Matter Sweet Spot
• How to Present Yourself in a Different Way to the Media
• Goals for Law Firms When Engaging with PR Firms