EP 73 – Mike Morse – The Roadmap to Taking Your Firm from Unpredictability to Profitability

Mike Morse is the Author of Fireproof and Founder of Mike Morse Law Firm, the largest personal injury firm in Michigan. Mike has been practicing law for the past 28 years. In 2011, he lost all of his business and decided to take everything that he had learned to television. With all of the things that he has learned along the way, he wanted to draw out a road map for young lawyers, or lawyers who may be struggling, to go from unpredictability to profitability. 

If you would like to learn more or reach out to Mike personally, email him at mike@855mikewins.com. You can also find him on social media by visiting any of the following links below.

Mike’s New Book – Fireproof : https://geni.us/fireproof
Instagram : www.instagram.com/855mikewins
Facebook : www.facebook.com/mikemorselawfirm
Twitter : https://twitter.com/855mikewins
LinkedIn : www.linkedin.com/company/mikemorselawfirm
YouTube : www.youtube.com/mikemorselawfirm

Perception of the Law Firm Being a Business

Business is business. A good business coach does not need to know your particular business. Mike could take the skills that he has learned and go teach a dental practice or a digital marketing practice or a manufacturing firm because it really is all the same. You may care about your business, want to bring in more business, and have great ideas, but those ideas do not mean anything if they don’t get traction and you don’t have anybody to get them done. Until lawyers figure out that they need an Integrator, or a COO, or an Office Manager, they will just be stuck. 

Finding the Most Success in Finding the Right Hire

Mike has found the most success in finding those hires through word of mouth, networking, social media, and offering incentives to current employees to bring in other great employees. You just have to look around – they still do the traditional sources as well, such as Indeed. They test every employee in the HR department and he lays everything out in his book, Fireproof, of how they test, what tests they give, why they test, the importance of tests, how to ask good questions, why to ask questions, etc. Hiring the best people – surrounding yourself with the best people – is obviously a large part of the process.

Resources, Systems, or References to Consider

EOS will structure your business, but it does not give you any support other than the 5 meetings that you will have per year. Mike encourages people to find a more regular consultant or coach, which can be difficult to find. People do not necessarily need hand-holding, but if you are looking for more assistance, you can email Mike personally. He and his team use CasePacer as their case management system, Lead Docket to manage their intake, and have proprietary accounting software that they use as well. Mike is happy to answer any specific questions that you may have if you would like to reach out to him personally.

Everybody has a different pain-point. If you collect your data, and you organize that data and look at it daily, when a question or a problem comes up, you will be able to answer it and make really good decisions. Mike sees how successful several lawyers are without this stuff, but imagine how successful they could be with all of this stuff as well. A lot of law firms are already successful, so it is hard for them to make adjustments. They are more resistant to change because the perception of success is already there. You cannot do it without a set structure and you cannot do it alone. Even if they are the greatest lawyers in the world, they don’t know how to take it to the next level because they are so busy working in the business.

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