EP 9 – David Freeman – How To Use Cross-Selling To Increase Revenue and Services

David H. Freeman, J.D., a former practicing lawyer, is the award-winning CEO of the David Freeman Consulting Group and founder of Law Firm CultureShift®. David discusses the opportunity that lawyers have within their firm to be able to get more services to come to other lawyers within the firm.

In this episode we discuss…
– What cross-selling is and how to implement it at your firm
– How to reframe cross-selling into “cross-serving”
– How to set up milestones internally

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