EP 57 – Harlan Schillinger – The Most Common Gap Law Firms Need to Address to Increase Their Bottom Line Quickly

Harlan Schillinger is widely recognized as the “Grandfather of Legal Advertising”. He invented television advertising in the legal community when no one else was doing it. He began his career in television work in 1975 and began creating a series of television commercials for the legal category in 1977.

On This Episode, We Discuss…

  • Determining What Others Are Not Doing and Doing That
  • Strategizing Your Marketing and Understanding the Business
  • Operating Your Business Like a Sports Franchise

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