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EP 104 – Ammon Collins – Using SMS Text Messaging To Communicate with New Leads and Clients

Ammon Collins is the Co-Founder and CEO of INCA Co. Ammon started his entrepreneurial journey after his car broke down one day and he called several auto shops during business hours looking for a quote. His call was missed by the first 3 auto shops, so when the 4th answered, they were the ones that received his business. After this experience, he decided that missed calls were a problem for small businesses and started to come up with a solution. The best way to reach Ammon is through his email ammon@getinca.com or visit INCA’s website at www.getinca.com.

Ammon and his team are offering a special promotion on services – 20% off for listeners. The code is MarketMyMarket20

On This Episode, We Discuss …

• Laws Around TCPA (Telecommunications Protection Act)
• How INCA’s System Works
• Analytics of the System and Response Rates
• Communication Expectations Following Initial Interaction

EP 100 – Michael E. Gerber – Deciphering a Law Firm Owners Best Use of Time for Firm Growth

Michael Gerber is the Author of E-Myth Books all about small business entrepreneurship, leadership, and management. He is also recognized as Inc. Magazine’s “#1 Small Business Guru”. If you are interested in learning more about Michael or in purchasing one of his books, visit his website at https://www.michaelegerbercompanies.com/theemythlibrary/

On This Episode, We Discuss …

• What It Means to Do the E-Myth Work
• Discussing the Process of The Eight-Fold Path
• Business as the Most Important Product
• Having Interest in Selling Your Practice

Michael has recently started his tour talking about transformation for businesses and law firms around the United States. He is currently offering to speak to an audience or small business Monday – Friday during a 90-minute time slot from 9AM – 5PM PST. He will conduct a 60 minute online event with a 30 minute Q+A session to follow for $5,000. Michael is very passionate about investing in today’s small business climate. If you are interested in booking this event with Michael, please visit michaelegerberspeaking.com or email gerber@michaelegerber.com for more information.

EP 99 – John Warrillow – How to Build Your Law Firm to Have the Ability to Sell

John Warrillow is the Author of Built to Sell, The Automatic Customer, and The Art of Selling Your Business recently released in January 2021. John also has a podcast “Built to Sell” that you can find on builttosell.com with new episodes releasing every week.

On This Episode, We Discuss …

  • First Steps to Take in Separating Yourself from Your Business
  • Tactics that Work Well in Retaining Employees
  • Importance of Documenting Processes
  • Strategies John is Excited About from The Art of Selling Your Business
  • Empowering Employees to Think Like Owners (Yes-able Solution)

EP 93 – Ben Glass – Managing and Balancing Your Business and Your Life

Ben Glass is the Founder and CEO of Great Legal Marketing and Ben Glass Law. One of the book’s that Ben mentions the most to his clients is Deep Work by Cal Newport – check out the book on Amazon here. To learn more about Ben and to see how he is leading the legal industry to “challenge the status quo”, read his book, Play Left Fullback, on Amazon. You can also visit Ben’s websites at https://www.benglasslaw.com and https://www.greatlegalmarketing.com.

On This Episode, We Discuss …

• How Do You Manage Everything You Are Doing?
• Ben’s Philosophy on the Work-Life Balance
• Common Answers from Lawyers on Where to Make a Change
• How Much One’s Perception and Experience Contributes

EP 90 – Joey Coleman – Never Lose a Client Again – The Distinction Between Customer Experience and Customer Service

Joey Coleman is a former criminal defense attorney and Author of Never Lose Another Customer Again: Turn Any Sale into a Lifelong Loyalty in 100 Days. Joey has since been helping organizations retain their customers and is now a full-time speaker, writer, and consultant on customer experience. To learn more about Joey and his many ventures, visit his website at https://joeycoleman.com/ . The 3 Free Chapters can be found on Joey’s website here by selecting “Get 3 Free Chapters”. For a copy of Joey’s complete book, check out Amazon or visit your local bookstore.

On This Episode, We Discuss …

• Proactive Behaviors versus Reactive Behaviors
• How Lawyers Can Make an Emotional Connection
• Efforts to Maintain Relationships After the Case is Over
• Difference in Thoughtful Gifting
• Retaining the Client Following “The Chase”