Internet Marketing

EP 283 – Jessica Lackey – Lessons from Corporate and Small Business Consulting

Jessica Lackey is the Founder and CEO of Jessica Lackey Consulting. Jessica is an ex-corporate warrior turned deep business and operations strategist. She was trained as a business consultant, strategist, and operator in places like Harvard Business School, McKinsey Consulting, and Nike.  She brings that expertise in business strategy, combined with a human-centered perspective, to…

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EP 282 – Ivy Grey – Writing with Impact: Legal Writing, AI, and the Human Touch

Ivy Grey is the Chief Strategy & Growth Officer for WordRake. Ivy leads the company’s internal and external strategic growth initiatives. She is responsible for business strategy, process improvement, competitive analysis, legal products, and marketing, and serves as the SME for legal writing and the legal profession.  WordRake is the instant, secure editing tool that…

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EP 281 – Ron Latz – Legal Marketing Secrets: From Grassroots to Google Ads

Ron Latz is the Founder of LegalFenix. During his 14-year career in legal marketing, Ron has worked for the country’s biggest legal marketing agency, helped rebuild a boutique legal marketing agency, sold marketing to law firms, and invested in marketing on behalf of law firms. LegalFenix is a consulting and fractional CMO firm exclusively helping law…

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EP 280 – Jon Lassiter – Scaling Success: How Fractional Leadership Drives Growth

Jon Lassiter is the President of Lassiter Management Partners. With over two decades of hands-on experience working alongside CEOs, Jon has shaped the future of numerous companies. As the Founder and Fractional COO at Lassiter Management Partners, he serves as a trusted advisor providing strategic guidance and invaluable insights, empowering business owners to make informed decisions…

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EP 279 – Colleen Joyce – From the Ground Up: Building a Legal Powerhouse

Colleen Joyce is the CEO of Lawyer.com. Colleen spent the last decade building Lawyer.com alongside an amazing team. Throughout the way, she has learned new skills that range from management to online best practice marketing. She has hosted Marketing CLE courses for Lawyers, helped launch new products, and was part of the team that bought…

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EP 278 – Richard Tromans – The Disruptive Power of AI in the Legal Sector

Richard Tromans is the Founder of Artificial Lawyer.   Artificial Lawyer is a news site focused on changing the business of law, through technology, people and process. It provides news, views, jobs, information on legal tech courses, and a tech directory. Artificial Lawyer also organizes events related to innovation + legal technology. Connect with Richard on…

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EP 277 – Haley Revel – Effective Talent Strategies for Law Firms

Haley Revel is the Managing Director and HR & Talent Management for Calibrate. With over 20 years in Talent and HR, Haley has a solid track record of success in architecting, strategically delivering, and leading global HR programs/operations embedded with technology driven solutions and aligned to key organizational priorities. Calibrate is a trusted executive search…

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EP 276 – Jesse Frye – The Legal Client Experience: Building Trust and Loyalty

Jesse Frye is a Legal Industry CMO and Client Experience Advisor.  Jesse is a business coach and advisor who helps small and medium-sized law firms achieve their growth goals, overcome barriers that get in the way, and build the suitable systems, people, and finances in place for a sustainable law firm.  His specialties include marketing,…

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EP 275 – Melanie Herschorn – How Publishing a Book Can Transform Your Legal Career

Melanie Herschorn is the Founder of VIP Book Marketing & Publishing.  Melanie wants to help you step into your spotlight as an authority. As a publisher and book marketing strategist for attorneys of boutique law firms, she’s on a mission to support and empower them to share their message with those who need to hear…

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EP 274 – Jordan Furlong – Redefining Lawyer Development

Jordan Furlong is the Principal at Law21 and a Legal Sector Analyst, Forecaster and Consultant. Jordan is a leading analyst of the global legal market and forecaster of its future development. Law firms and legal organizations consult him to better understand why the legal services environment is undergoing radical change, and they retain him to…

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