Business Development

EP 103 – Elise Buie – Growing Your Law Firm Despite the Impact of COVID-19

Elise Buie is the Owner and an Attorney at Elise Buie Family Law Group in Seattle, Washington. You can reach out to Elise through her website at elisebuiefamilylaw.com or begin listening to her podcast, Maximum Mom, on all podcasting platforms.

On This Episode, We Discuss …

• Navigating the Beginning of the Pandemic
• Importance of Approachability as a Lawyer
• Developing Intake Team and a Sales Systems Manual
• Connecting with the Community
• The Differences in Areas and Representation Needed

EP 100 – Michael E. Gerber – Deciphering a Law Firm Owners Best Use of Time for Firm Growth

Michael Gerber is the Author of E-Myth Books. E-Myth Books are all about small business entrepreneurship, leadership, and management. He is also recognized as Inc. Magazine’s “#1 Small Business Guru”. If interested in learning more about Michael or in purchasing one of his books, visit his website at https://www.michaelegerbercompanies.com/theemythlibrary/

On This Episode, We Discuss …

• What It Means to Do the E-Myth Work
• Discussing the Process of The Eight-Fold Path
• Business as the Most Important Product
• Having Interest in Selling Your Practice

EP 99 – John Warrillow – How to Build Your Law Firm to Have the Ability to Sell

John Warrillow is the Author of Built to Sell, The Automatic Customer, and The Art of Selling Your Business recently released in January 2021. John also has a podcast “Built to Sell” that you can find on builttosell.com with new episodes releasing every week.

On This Episode, We Discuss …

  • First Steps to Take in Separating Yourself from Your Business
  • Tactics that Work Well in Retaining Employees
  • Importance of Documenting Processes
  • Strategies John is Excited About from The Art of Selling Your Business
  • Empowering Employees to Think Like Owners (Yes-able Solution)

EP 97 – Jason Rosoff – Creating a Culture of Radical Candor Within Your Firm

Jason Rosoff is the Co-Founder and CEO of Radical Candor. Radical Candor is a framework for thinking about how to build stronger relationships with the people that you work with and collaborate to achieve amazing results. If you are interested in learning more about Radical Candor, visit their website at https://www.radicalcandor.com.

On This Episode, We Discuss …

• Identifying the Quadrant of the Radical Candor Framework You Are In
• Guidelines to Help Yourself Check Yourself
• Efficient Use of Time to Maximize Relationships
• What Does Radical Candor Lead To?
• How to Get Started Yourself

EP 96 – Charley Mann – Evaluating Where Your Law Firm Should Be

Charley Mann is the President and Lead Coach of Great Legal Marketing. Charley has been working in the legal industry for over 10 years now. To learn more about the Mastermind Groups that Charley is involved in, visit www.greatlegalmarketing.com and search for the ‘Hero’ and ‘Icon’ programs and schedule a strategy session.

On This Episode, We Discuss …

• Financial Numbers That Are Not Often Discussed
• One Thing Does Not Solve All the Problems
• Transitioning from a Work Family to a Business
• What Is an Average Profit Margin and How to Sell a Firm
• Looking for Effective Mastermind Groups

EP 95 – Stacey Brown Randall – Growing Your Business Through Referrals Without Having to Ask for Them

Stacey Brown Randall is an Expert Consultant and Author of Generating Referrals Without Asking. Stacey had an HR Consulting Firm and made it just over 4 years and the best thing that she learned through failing was how to do it better. Her first year as a business coach, her business grew and she received 112 referrals, all while doing it in a way that she wanted. The easiest place to start is by taking the referral quiz. To read Stacey’s book, click here and to check out her podcast, search “Roadmap to Grow Your Business” on your podcast streaming platform.

On This Episode, We Discuss …

  • First Steps to Take in Getting Referrals
  • Identifying Who Your Connectors Are 
  • Building Customized Plans for Each Person
  • Conversations to Have During the Process
  • Allowing the Referral Source to Be the Hero

EP 94 – Denny Newberry – How to Build Your Outbound Referral Network

Denny Newberry is the Co-Founder of Captorra and Intake Conversion Experts (ICE). He has been working in the legal industry for over 10 years now. If you are interested in reaching out to Denny, you can email him at info@captorra.com or visit their website at www.captorra.com to learn more.

On This Episode, We Discuss …

• Where to Start with Outbound Referrals
• Live Connection During the Intake Process
• Steps Firms Can Take to Capture & Follow Up with Leads
• Day-to-Day Tools to Help with Organization and Productivity
• What to Expect from Engaging with Technology

EP 92 – Eric Bersano – Is Mass Torts Right for You and Your Firm?

Eric Bersano is the Vice President of Business Development at Market My Market. Eric has been in the legal marketing industry for quite some time and focused specifically on mass torts for the past 10 years. If you would like to reach out to Eric with any additional questions, please email him at eric@marketmymarket.com or you can call him on his cell phone at 310-889-8777.

On This Episode, We Discuss …

  • How To Decide Which Mass Tort You Should Pursue
  • Who Is This a Great Fit For?
  • The Best Mediums for Getting the Best Cases
  • Finding a Firm to Partner With
  • Biggest Pitfalls in the Mass Torts Process

EP 90 – Joey Coleman – Never Lose a Client Again – The Distinction Between Customer Experience and Customer Service

Joey Coleman is a former criminal defense attorney and author of “Never Lose Another Customer Again: Turn Any Sale into a Lifelong Loyalty in 100 Days”. Joey has since been helping organizations retain their customers and is now a full-time speaker, writer, and consultant on customer experience. To learn more about Joey and his many ventures, visit his website at https://joeycoleman.com/.

On This Episode, We Discuss …

• Proactive Behaviors versus Reactive Behaviors
• How Lawyers Can Make an Emotional Connection
• Efforts to Maintain Relationships After the Case is Over
• Difference in Thoughtful Gifting
• Retaining the Client Following “The Chase”

EP 89 – Nicole Clark – Utilizing Data Analytics to Make Credible Decisions for Your Firm

Nicole Clark is the Founder and CEO of Trellis Research Inc. Nicole is a Litigator and practiced a lot at the state court level doing employment and class action work. Nicole found the courage to jump from practicing to bring Trellis to other litigators. She knew that having data was a huge competitive advantage as a state court practitioner.

Check out Trellis at www.tellis.law or reach out to Nicole directly at nicole@trellis.law or find her on Twitter at @nicole_a_clark.

On This Episode, We Discuss …

• Most Common Ways People Use Technology When They are Not Necessarily Tech-Savvy
• Other Sources and Variables of Data that are Consequential in Making Decisions
• Giving Insight to Attorneys to Understand Some of the Judges’ Niche Things
• Where is the ‘Gray Area’ Line Drawn for Public Data?
• The Ethics for What Attorneys are Required to Do