EP 41 – Dan Brian – Utilizing the Value in Content to Get Your Audience Enagaged and Increase Brand Awareness
Dan Brian is the Director of Digital Marketing at Riddle & Brantley, LLP. He has been in the Digital Marketing Industry for over 14 years and primarly worked in the agency world when he first began his career. Dan developed a love for applying scrappier startup tactics and strategies to online marketing that he eventually brought with him when he transitioned to legal marketing a little over one year ago.
On This Episode, We Discuss …
• The Importance of Repurposing and Recycling as Much Content as Possible
• Following the 80-20 or 90-10 Rule in Content Writing
• Steps and Tools to Use in Organizing Your Content Development Process