Business Development

EP 92 – Eric Bersano – Is Mass Torts Right for You and Your Firm?

Eric Bersano is the Vice President of Business Development at Market My Market. Eric has been in the legal marketing industry for quite some time and focused specifically on mass torts for the past 10 years. If you would like to reach out to Eric with any additional questions, please email him at eric@marketmymarket.com or you can call him on his cell phone at 310-889-8777.

On This Episode, We Discuss …

  • How To Decide Which Mass Tort You Should Pursue
  • Who Is This a Great Fit For?
  • The Best Mediums for Getting the Best Cases
  • Finding a Firm to Partner With
  • Biggest Pitfalls in the Mass Torts Process

EP 90 – Joey Coleman – Never Lose a Client Again – The Distinction Between Customer Experience and Customer Service

Joey Coleman is a former criminal defense attorney and author of “Never Lose Another Customer Again: Turn Any Sale into a Lifelong Loyalty in 100 Days”. Joey has since been helping organizations retain their customers and is now a full-time speaker, writer, and consultant on customer experience. To learn more about Joey and his many ventures, visit his website at https://joeycoleman.com/.

On This Episode, We Discuss …

• Proactive Behaviors versus Reactive Behaviors
• How Lawyers Can Make an Emotional Connection
• Efforts to Maintain Relationships After the Case is Over
• Difference in Thoughtful Gifting
• Retaining the Client Following “The Chase”

EP 89 – Nicole Clark – Utilizing Data Analytics to Make Credible Decisions for Your Firm

Nicole Clark is the Founder and CEO of Trellis Research Inc. Nicole is a Litigator and practiced a lot at the state court level doing employment and class action work. Nicole found the courage to jump from practicing to bring Trellis to other litigators. She knew that having data was a huge competitive advantage as a state court practitioner.

Check out Trellis at www.tellis.law or reach out to Nicole directly at nicole@trellis.law or find her on Twitter at @nicole_a_clark.

On This Episode, We Discuss …

• Most Common Ways People Use Technology When They are Not Necessarily Tech-Savvy
• Other Sources and Variables of Data that are Consequential in Making Decisions
• Giving Insight to Attorneys to Understand Some of the Judges’ Niche Things
• Where is the ‘Gray Area’ Line Drawn for Public Data?
• The Ethics for What Attorneys are Required to Do

EP 87 – Ryan Klein and Chase Williams – How Law Firms Will Win in 2021 PT 2

Ryan and Chase are back to discuss what your law firm needs to be doing in 2021 to be set up for success. On part 2 of this 2-part podcast episode, the topics include:

• Perfecting Your Intake and Follow-Up Process
• Having a Plan in Place for Reviews
• Optimizing Local SEO
• Finding Where You Fit in Social Media
• Staying on Top of Website Trends
• Continuing to Educate Yourself

If you missed PT 1, check out EP 85 – RYAN KLEIN AND CHASE WILLIAMS – HOW LAW FIRMS WILL WIN IN 2021 PT 1

EP 83 – Lauren Osborne – Utilizing SEO to Build Up Website Authority and Content

Lauren Osborne is the Business Development Officer at TLD Law and has been with the company for about 2 years now. TLD Law is a full-service firm that will be celebrating its 60th year in business in 2021. Lauren works with the partners individually to develop their specific practice areas. If you are interested in getting in contact with Lauren, you can email her at losborne@tldlaw.com

On This Episode, We Discuss…

  • Different Strategies for Approaching B2B and B2C Content
  • Should Attorneys Be Writing Content on Their Website?
  • Metrics to Measure Content Effectiveness

EP 82 – Amy Adams – Making High-Level Decisions by Capturing and Analyzing the Data Your Firm Gets Everyday

Amy Adams is the Director of Business Development at Loeb Law Firm. She previously had an online business as an original Etsy shop founder. For the past 5 years, she has brought that entrepreneurial DNA to where she is at now and helps her team grow the business. She has come from a family of entrepreneurs and that is what she enjoys the most.

On This Episode, We Discuss…

  • Tools and Guides to Help You Maneuver Data
  • How Amy Got Started by Understanding Metrics
  • Recommendations for Firms and Next Steps

EP 81 – Frank Ramos – How To Take Your LinkedIn Conversations Offline

Frank Ramos is the Managing Partner at Clarke Silverglate in Miami, Florida. There are about ten attorneys at the firm who do a mix of litigation, commercial products, and employment.

On This Episode, We Discuss…

  • Reaching Out to Connections You Want to Create a Relationship With
  • Producing Content on LinkedIn and Engaging in Others’ Content
  • The End-Goal with Networking

EP 79 – Emily Baker – Building the Business You Want Around the Life You Want

Emily Baker, also known as The Badass Lawyer, is the Host of Get Legit Law and Sh!t Podcast and helps online businesses with all of their legal aspects. She made the jump to starting her own business in 2017 after 10 years working as a District Attorney in Long Beach, California.  

On This Episode, We Discuss…

  • Focusing to Avoid Burnout
  • Setting Boundaries and Enforcing Them
  • Contributing to Spaces in a Positive Way

EP 77 – Michael Bond – Embracing Social Media and Gauging Your Share of Media Across the Internet

Michael Bond is the Senior Media Director at Blattel Communications. Michael has been involved in legal marketing now for 15+ years. He has held several in-house positions in New Jersey as well as California and transitioned to Blattel Communications about 10 years ago. Blattel Communications meshed well with what Michael loves in life, which is media. He enjoys pairing what he loves doing with his job. 

On This Episode, We Discuss…

  • Getting In Front of Your Clients Through Social Media
  • Gauging How You Are Doing Relative to Other Firms
  • Understanding What Metrics You Need to be Looking At

EP 76 – Paul Samakow – How Your Firm Can Dominate in the Hispanic Market

Paul Samakow is a Personal Injury Lawyer and Author. He has been working in the Washington DC area for the past 40 years and entered into personal injury around the 5-year mark. The local Hispanic community in DC didn’t have anyone talking to them, so he started running small ads in newspapers and the phone started ringing. Paul is bilingual, but not completely, so he needed to hire someone in his office that was bilingual and could have those conversations. He recognized about 3 years ago that what he is doing can be reproduced – he can teach it. So, he opened a consulting business to help other attorneys around the country to do the same thing he is doing in their markets. 

On This Episode, We Discuss…

  • Recognizing an Under-Served Community and What Cases Work Better
  • Paul’s Favorite Business Book Finds to Develop the Business Side of Your Firm
  • Suggestions for Someone Who is Not a Native Spanish Speaker and Top Book Points