Content

EP 102 – Chase Williams and Ryan Klein – Insight on Podcasting and Discussing 100 Episodes and Beyond

Podcast co-hosts, Chase and Ryan, are back for a special episode to discuss the first 100 episodes of the Legal Mastermind Podcast and how they got to this point. If you have any questions, please reach out to chase@marketmymarket.com or ryan@marketmymarket.com.

On This Episode, We Discuss …

• Establishing Your Why of the Podcast
• Follow-Through and Consistency is Key
• Finding Your Niche to Motivate You and Get You Excited
• Ensuring Your Guest Feels Comfortable

EP 92 – Eric Bersano – Is Mass Torts Right for You and Your Firm?

Eric Bersano is the Vice President of Business Development at Market My Market. Eric has been in the legal marketing industry for quite some time and focused specifically on mass torts for the past 10 years. If you would like to reach out to Eric with any additional questions, please email him at eric@marketmymarket.com or you can call him on his cell phone at 310-889-8777.

On This Episode, We Discuss …

  • How To Decide Which Mass Tort You Should Pursue
  • Who Is This a Great Fit For?
  • The Best Mediums for Getting the Best Cases
  • Finding a Firm to Partner With
  • Biggest Pitfalls in the Mass Torts Process

EP 90 – Joey Coleman – Never Lose a Client Again – The Distinction Between Customer Experience and Customer Service

Joey Coleman is a former criminal defense attorney and author of “Never Lose Another Customer Again: Turn Any Sale into a Lifelong Loyalty in 100 Days”. Joey has since been helping organizations retain their customers and is now a full-time speaker, writer, and consultant on customer experience. To learn more about Joey and his many ventures, visit his website at https://joeycoleman.com/.

On This Episode, We Discuss …

• Proactive Behaviors versus Reactive Behaviors
• How Lawyers Can Make an Emotional Connection
• Efforts to Maintain Relationships After the Case is Over
• Difference in Thoughtful Gifting
• Retaining the Client Following “The Chase”

EP 83 – Lauren Osborne – Utilizing SEO to Build Up Website Authority and Content

Lauren Osborne is the Business Development Officer at TLD Law and has been with the company for about 2 years now. TLD Law is a full-service firm that will be celebrating its 60th year in business in 2021. Lauren works with the partners individually to develop their specific practice areas. If you are interested in getting in contact with Lauren, you can email her at losborne@tldlaw.com

On This Episode, We Discuss…

  • Different Strategies for Approaching B2B and B2C Content
  • Should Attorneys Be Writing Content on Their Website?
  • Metrics to Measure Content Effectiveness

EP 77 – Michael Bond – Embracing Social Media and Gauging Your Share of Media Across the Internet

Michael Bond is the Senior Media Director at Blattel Communications. Michael has been involved in legal marketing now for 15+ years. He has held several in-house positions in New Jersey as well as California and transitioned to Blattel Communications about 10 years ago. Blattel Communications meshed well with what Michael loves in life, which is media. He enjoys pairing what he loves doing with his job. 

On This Episode, We Discuss…

  • Getting In Front of Your Clients Through Social Media
  • Gauging How You Are Doing Relative to Other Firms
  • Understanding What Metrics You Need to be Looking At

EP 74 – Chase Williams & Ryan Klein – Strengthening Your Content Strategy to Be Consistent and Excel in Performance

On This Episode, We Discuss…

  • How to Find and Write Great Content Topics
  • Understanding What People Are Searching For
  • Revitalizing and Re-Optimizing Previous Content

EP 61 – Michelle King – How to Pitch Yourself to the Media to Effectively Position Your Law Firm

Michelle King is the President and Founder of Reputation Ink. Reputation Ink is a public relations and content marketing firm working mostly with law firms. The primary service they provide is getting attorneys and law firms in the media. On the content side, Reputation Ink work with firms to figure out what kind of content they should be publishing, how to do that effectively, as well as how to utilize the content for public relations purposes.

On This Episode, We Discuss…

  • Determining Your Subject Matter Sweet Spot
  • How to Present Yourself in a Different Way to the Media
  • Goals for Law Firms When Engaging with PR Firms

EP 46 – Kwame Christian – Having Conversations with Clients, Employees, and Your Community About Race and Injustice

Kwame-1

Kwame Christian is the Director of the American Negotiation Institute where he conducts negotiation and conflict management workshops around the country. He is also author of the Amazon best seller – “Nobody Will Play With Me: How to Use Compassionate Curiosity to Find Confidence in Conflict” and the host of the world’s most popular negotiation podcast – “Negotiate Anything.”

On This Episode, We Discuss …

  • Recognizing Social Injustice and What Constitutes Action
  • Steps of the Compassionate Curiosity Framework
  • What is a Lawyer’s Role as a Defender of Justice?

EP 41 – Dan Brian – Utilizing the Value in Content to Get Your Audience Enagaged and Increase Brand Awareness

Dan Brian is the Director of Digital Marketing at Riddle & Brantley, LLP. He has been in the Digital Marketing Industry for over 14 years and primarily worked in the agency world when he first began his career. Dan developed a love for applying scrappier startup tactics and strategies to online marketing.

On This Episode, We Discuss …

• The Importance of Repurposing and Recycling as Much Content as Possible
• Following the 80-20 or 90-10 Rule in Content Writing
• Steps and Tools to Use in Organizing Your Content Development Process

EP 35 – Mark Beese – Strengthening Your Firm Leadership Through Feedback and Strategic Process Design

Mark is the President of Leadership for Lawyers, LLC. They provide training, coaching and consultation to firms in the areas of leadership development, business development and marketing. Before working with Leadership for Lawyers, Mark had more than 25 years of experience as a Chief Marketing Officer for professional services firms. He is teaches Strategic Marketing and Business Development at the University of Denver Sturm School of Law. 

On This Episode We Discuss…

•Disruptions That Law Firms Are Facing Today
•Process to Design a Solution to Address Both Internal and Client-Facing Problems
•How to Effectively Give Feedback to Others with Differing Personalities