legalpodcast

EP 36 – Michael Mogill – Adding Value to Your Firm By Strengthening the Vision and Culture From Within

Michael Mogill is the Founder and CEO of Crisp Video Group. Crisp Video helps thousands of attorneys — from solo and small firms to large practices — build their brand, differentiate themselves from competitors, attract better cases, and earn millions in new revenue. The company hosts a Law Firm Growth Conference, Game Changers Summit, in Atlanta every year. Michael is also the author of The Game Changing Attorney. 

On This Episode, We Discuss …

•How Investing in Social Media Can Benefit Your Firm
•Giving Up the Idea of Competition
•Focusing on Team Alignment, Strong Leadership, Clear Vision, and Culture Control in a Firm

EP 35 – Mark Beese – Strengthening Your Firm Leadership Through Feedback and Strategic Process Design

Mark is the President of Leadership for Lawyers, LLC. They provide training, coaching and consultation to firms in the areas of leadership development, business development and marketing. Before working with Leadership for Lawyers, Mark had more than 25 years of experience as a Chief Marketing Officer for professional services firms. He is teaches Strategic Marketing and Business Development at the University of Denver Sturm School of Law. 

On This Episode We Discuss…

•Disruptions That Law Firms Are Facing Today
•Process to Design a Solution to Address Both Internal and Client-Facing Problems
•How to Effectively Give Feedback to Others with Differing Personalities

EP 34 – Ryan Klein & Chase Williams – Dispelling Overly Optimistic Marketing During A Crisis

In this weeks episode The Legal Mastermind Podcast hosts sit down to speak about some of the misinformation being spread on the internet by people deeming themselves as expert marketers during crisis management. We look at raw data and actual surveys to determine how COVID-19 is affecting the legal marketing world and what you should be doing.

Resources discussed during the podcast
https://www.marketmymarket.com/gauging-intent-across-marketing-channels-during-covid-19-and-any-future-crisis/

spyfu.com

https://www.facebook.com/ads/library/

Chase Williams and Ryan Klein are Co-Founders of Market My Market (http://marketmymarket.com/)  to contact them about law firm marketing campaigns and strategy, visit https://www.marketmymarket.com/contact/

EP 33 – Eva Wisnik – Working from Home – Staying Productive Long Term While Continuing to Produce High Quality Work

Eva Wisnik is the Founder and President of Wisnik Career Enterprises, Inc. Eva began in NYC as a recruiter for two large Wall Street law firms over 30 years ago before founding Wisnik Career Enterprises. Wisnik now works with law firms to develop training programs as well as help firms find and hire the right people. WCE has conducted over 700 training programs on topics ranging from Interview Training to Achieving Professional Visibility to Time Management Techniques for Attorneys. Each session is designed specially to fit that specific firm’s needs. WCE has also placed more than 800 Recruiting and Marketing Professionals over the course of the past 20+ years.

On This Episode We Discuss…

• Setting a Game Plan & Developing Rituals to Break Up Your Schedule While Working from Home 
•Steps You Can Take to Be Effecient
•Certainty in Reference to Robbins’ Human Needs Model

EP 32 – Susan Freeman – Raising Awareness of Communication Theories to Combat Bias in the Workplace

Susan Freeman is Founder and CEO of Freeman Means Business. Susan strives to help women in business communicate effectively with the world and to help men communicate effectively with women in business.

She hosts a podcast to give an opportunity for other business women to share their stories; she travels to host client appreciation events and conscious inclusion exercises; she also hosts workshops on how men and women communicate differently and tools and tips you can use to get where you need to be after learning about those differences.

On This Episode We Discuss…

• Communication Theories – Why We Do What We Do
• Vertically Structured Beliefs vs Horizontally Structured Beliefs
• The Differences in Diversity and Inclusion

EP 31 – Carol Endicott – Tying in PR to the Social Media Strategy at Your Firm

Carol Endicott is the Director of Communications at Umbrella Legal Marketing. She has 10+ years of experience in Public Relations and Marketing Communications.

On This Episode We Discuss…

  • A strategy to obtain over 1000 likes on LinkedIn

EP 30 – Chris Kirby – The Positive Transformation of a Firm From Well-Executed Strategic Plans

For more than a decade now, BridgeField Group’s founder Chris Kirby, has focused on assisting attorneys and other professionals in all aspects of professional and personal success. Though he has maintained an active law license for over 22 years, for more than a decade, Chris has been solely dedicated to coaching and training corporate and legal clients throughout the United States and internationally. By recent count, Mr. Kirby has worked with well over 3,000 professionals from over 100 law firms and other organizations in 38 states, the District of Columbia, and more than 40 countries.

On This Episode We Discuss…

  • Why Strategic Plans Matter and How to Create Them
  • The Benefits of Strategic Planning Communication and Competition 
  • Applying Strategic Planning to All Facets of Your Law Firm

EP 29 – Ralph Baxter, John Croft, Julie Savarino – Is The Term Non-Lawyer Obsolete?

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John Croft is the President and Co-Founder of Elevate Services, a law company, providing consulting, technology and services to both law departments and law firms.

Julie Savarino is Chief of Client Services and Development Officer at Business Development Inc, as well as Client Relations Director and Client Service Liaison at Dickinson Wright. Julie is also an Amazon Best-Selling Author.

Ralph Baxter is on Member Board of Directors at Intapp, a Co-Host on the Law Technology Now Podcast, Member Legal Advisory Board of Legal Zoom, and Fellow at CodeX, The Stanford Center for Legal Informatics.

On this weeks episode we discuss…

-Why the Term Non-Lawyer is Now Obsolete in the Legal Industry
-Ownership in Law Firms
-Alternatives to the ‘Non-Lawyer’ Term

EP 28 – Julie Holton – The Human & Conversational Element of Content & How It Pertains To Voice Search

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Julie Holton is the Owner and Principal Strategist at mConnexions, a full-service marketing and communications agency that focuses on developing digital marketing solutions for clients.

Prior to working in marketing and communications, Julie spent more than ten years working in top television newsrooms across the country, as an Emmy award-winning writer, producer, and executive producer. 


On this weeks episode we discuss…

-Siri, Alexa, and Google Home – Voice Search and The Opportunities for Law Firms
-Featured Snippet & Structured Data
-How To Be More Conversational in Your Content

EP 27 – Ryan Suydam – CX: Client Experience Emerging as a Core Focus for Law Firms

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Ryan Suydam is the cofounder of Client Savvy. Client Savvy helps firms create fierce client loyalty by designing, implementing, and measuring Client Experiences. He has coached over 300 organizations and over 10,000 professionals on the skills required to be “client savvy.”

On this weeks episode we discuss..

– What is CX (Client Experience)
– How to refocus your business on value creation and value delivery
– How to design an experience for a client