legalpodcast

EP 12 – Trena Little – Turn One Hour of Filming Per Month Into Months of Video Content

Trena Little is YouTube specialist who motivates and trains lawyers and entrepreneurs on how to create and maximize the reach of their video content. She’s worked with hundreds of YouTube channels to expand their reach while cutting down on production time.

On this episode we discuss…
How to hook people within the the first 3-5 seconds
How to strategically set up time to create video content
How to repurpose video content across multiple channels

https://www.trenalittle.com/

EP 11 – Masha Mahdavi & Matthew Post – Optimizing Your Law Firm’s Website For Conversions

Masha Mahdavi & Matthew Post are the founders of SEM Dynamics, a marketing firm focused on creating better digital brands for law firms.

On this episode we discuss…
-Heatmaps & Live User Testing
-Where to start when testing conversions on your firm’s site
-The low hanging fruit to analyze on your website
-What you should be testing on your Google Ads

EP 10 – Charlotte Davis – Using Plain Language in the Jargon-Filled Legal World To Speak Effectively To Clients

Charlotte Davis is the founder of Verve Communications. She has over 20 years’ experience in strategic communications leadership roles in both the private and not-for-profit sectors. She was previously Director of Communications at engineering firm Parsons Brinckerhoff Halsall Inc. (now part of WSP), and before that, a Director of Business Development at Borden Ladner Gervais LLP, one of Canada’s largest law firms.

On todays episode we discuss..

  • How clear/plain language builds trust and expertise
  • Active voice vs. passive voice
  • Understanding the importance of tone in contracts and correspondence

EP 9 – David Freeman – How To Use Cross-Selling To Increase Revenue and Services

David H. Freeman, J.D., a former practicing lawyer, is the award-winning CEO of the David Freeman Consulting Group and founder of Law Firm CultureShift®. David discusses the opportunity that lawyers have within their firm to be able to get more services to come to other lawyers within the firm.

In this episode we discuss…
– What cross-selling is and how to implement it at your firm
– How to reframe cross-selling into “cross-serving”
– How to set up milestones internally

EP 8 – Vanessa Schaefer – How To Effectively Brand Your Law Firm

 

 

 

 

 

 

Vanessa Schaefer the Co-Founder & Creative Director of Clockwork Design Group discusses the key elements law firms should be paying attention to when branding their law firm.

 

On this episode we discuss…

– How to differentiate your law firm from your competition

– The importance of interviewing both clients and attorneys to get perspective

– How align with your internal team to decide on the branding and name of your law firm

EP 7 – Mark Homer – Protecting Your Firm’s Most Important Marketing Channel: Referrals

Mark Homer, CEO of GNGF (Get Found Get Noticed), discusses the importance of owning your law firm’s brand online and protecting your referrals. 

On this episode we discuss…

-How many law firm’s referrals may in be in jeopardy without them knowing

-Best practices for representing your firm on social media 

-Content opportunities beyond blogging and maintaining authenticity when outsourcing your content

EP 6 – John Remsen Jr. – The Secret To Developing and Keeping Great Young Lawyers

John Remsen Jr., Founder of The Remsen Group, is extremely knowledgable about all aspects of law firm growth strategies. However, in this podcast we talk specifically about managing and developing young lawyers in a law firm.

In this episode we discuss…

  • Putting the right processes in place to develop young lawyers for success and avoid burnout
  • Weighing in on the future of billable hours and non-billable hours
  • Identifying what work/life balance should look like in a commonly-demanding legal industry

Ep 5 – Merry E Neitlich – Improving Internal Operations Through Client Feedback

Merry Neitlich of EM Consulting spends our segment talking about improving internal operations of a law firm through client feedback and trending legal software.

In this episode we discuss…
-Building stronger relationships with our clients
-An overview of legal software options lawyers are using
-What client feedback surveys are and why they help

Ep 4 – Renee Branson – The Importance of Mental Health for A Thriving Law Firm

Renee Branson of RB Consulting discusses the pressing issue of mental health in the legal community, and what steps you can take immediately to identify and correct these issues for your firm and yourself.

In this episode we discuss…

– How detrimental mental health issues are for the firms productivity and bottom line

– Best practices for addressing the onset of mental health problems in a firm

– ABA’s health and wellness initiative

Ep 3 – Allison Gagliardi – How To Become Your Marketing Agency’s Favorite Client

Allison Gagliardi, Marketing Director of Clark, Fountain, La Vista, Prather & Littky-Rubin in West Palm Beach, FL, speaks about being a marketer both in-house and agency-side and how both relationships with a law firm differ.

On this episode we discuss

  • Becoming the favorite client of your agency or consultant
  • Bringing out the best in your staff on your website and online
  • Takeaways with easy implementation for both organic and social marketing