Marketing

EP 109 – Cynthia Kaiser – Identifying Tools and Strategies for Effective Communication

Cynthia Kaiser founded Kaiser Advisors LLC after twenty years as the in-house Chief Marketing Officer for various AMLaw 200 law firms. Kaiser Advisors LLC shares Cynthia’s passion by helping others to communicate more effectively. Explore Cynthia’s manuscript “Understanding Attachment Styles in Communication Behavior” at https://books2read.com/u/mgGnBR where you can read and review.

On This Episode, We Discuss…

  • Identifying Tools and Strategies for Effective Communication
  • Providing Scripts for Effective Communication to Obtain Positive Results
  • Addressing Conflicts by Seeing Different Sides to Potential Issues
  • Best Practices to Resolve Issues Positively for Relational Maintenance.

EP 108 – Lisa Gonzalez – What The Heck is EOS?

Running your business on EOS can change your life. Lisa implemented EOS and experienced the benefits for her business and now is a full-time EOS implementer. Before becoming a Professional EOS Implementer, Lisa was a business lawyer, specializing in employment defense law. Two decades ago, she joined her family’s business, a remodeling company. The company expanded across multiple states. She now spends her time helping other businesses implement EOS.

On This Episode, We Discuss…

  • The Importance of EOS in the Law Industry
  • How EOS can Impact a Law Firm
  • What to Expect from the Future of EOS

EP 91 – Chase Williams and Ryan Klein – The Transparency of Marketing

On This Episode, Chase & Ryan Discuss …

  • The Only Secret in Marketing is the Process
  • How Is Tracking So Easy These Days?
  • Is Keeping Track of Hundreds of Keywords That Important?
  • Keeping Track of Content Marketing and Content Plans
  • Honesty and Transparency in Reporting and Strategies

If you are interested in a deeper look at how you can implement transparency in your marketing process or what it looks like, check out Ryan’s article with additional examples here.

EP 90 – Joey Coleman – Never Lose a Client Again – The Distinction Between Customer Experience and Customer Service

Joey Coleman is a former criminal defense attorney and author of “Never Lose Another Customer Again: Turn Any Sale into a Lifelong Loyalty in 100 Days”. Joey has since been helping organizations retain their customers and is now a full-time speaker, writer, and consultant on customer experience. To learn more about Joey and his many ventures, visit his website at https://joeycoleman.com/.

On This Episode, We Discuss …

• Proactive Behaviors versus Reactive Behaviors
• How Lawyers Can Make an Emotional Connection
• Efforts to Maintain Relationships After the Case is Over
• Difference in Thoughtful Gifting
• Retaining the Client Following “The Chase”

EP 88 – Richard Sackett – The Key To Finding Out Why Customers Choose You

Richard Sackett is the Founder of Group Matrix Advertising. He has been in the marketing / legal marketing agency world for the past 50 years. Richard and Morris Bart developed the systems and motivations that are the red rock of just about everyone’s ad and marketing program in the legal field today. Time of Day of Advertising, General Motivation of the Message, Internal Marketing Systems, and Management Systems were all developed over a period of 8-10 years. If you would like to reach out to Richard, you can call him at 504-220-5077 or email him at rsackett@groupmatrix.com.

On This Episode, We Discuss …

  • Recognizing Areas of Advertising that Have Not Changed Over Time
  • To Be Successful, You Need to Be Ubiquitous Through Frequency and Connectivity
  • Isolating the Answer to “Why Did You Pick Me?”
  • Taking the Approach of Creating an Impact
  • Keeping an Open and Welcoming Smile on Every First Contact

EP 86 – Carol Greenwald – The Importance of Strategic Networking with Your Personality in Mind

Carol Greenwald has written several books on networking, growing law firms, and has over 20 years of experience in-house and as a consultant. Carol started her career in academics and after a few years, she decided to transition into speech writing. After writing speeches, one of her clients hired her as an in-house newsletter editor for an accounting firm and 5 years later, she became the Director of Marketing. She realized that she could work for law firms and did just that.

For a copy of Carol’s Book, Strategic Networking for Introverts, Extroverts, and Everyone in Between, click here.

On This Episode, We Discuss …

  • Creating a System for Networking that Makes You Comfortable
  • Importance of Selecting the Venue You Want to Network In
  • Understanding Networking is Not About Selling
  • Bridging the Relationship of Others and Facilitating Further Networking
  • What Kind of Group Do You Want to Be In?

EP 85 – Ryan Klein and Chase Williams – How Law Firms Will Win in 2021 PT 1

On this special episode, Ryan and Chase discuss what your law firm needs to be doing in 2021 to be set up for success. Topics covered in the 1st part of this 2 part podcast include:

  • Evaluating Your Technology / Tech Stack
  • Taking Your Content Strategy to The Next Level
  • LSA / Google Local Service Ads
  • Our Take on Directories Such as AVVO & Justia
  • Google Ads

EP 84 – Richard Lau – Strategizing Your Domain Name to be Helpful to Everyone, Including Your Clients

Richard Lau is the Founder of Logo.com. He currently has logo.com, face.com, coffee.com, short.com, rides.com, as well as others. In the past, he has owned many other domains including resume.com and weed.com.

On This Episode, We Discuss…

  • How to Protect Your Brand Name Online
  • Options for Purchasing Domain Names
  • Different Industries Using Alternate Extensions

EP 80 – Katherine Taylor – Finding a Niche in Creating a Referral System

Katherine Taylor is the Owner and Founder of Taylor Legal which focuses on representing small business owners. When she first began her law practice, she started at a large law firm in Baltimore, Maryland. When she left the law firm, she was in local government, essentially in-house counsel for a local government. Katherine then decided to start her own practice, primarily because she wanted something challenging. 

On This Episode, We Discuss…

  • Authenticity in Growing Your Law Firm
  • Staying On Top of Marketing and Relying on Others When Needed
  • Understanding Referrals Without Asking

EP 78 – Chris Walker – Navigating the Negative Reviews Your Law Firm May Receive

Chris Walker is the Senior Agency Account Executive at GatherUp. He has been working in digital marketing for the past 17 years in several different capacities. Before Chris joined GatherUp, he managed a sales team and an account management team at a local firm in Toronto. One thing that they did for their clients was review generation and that is how he was introduced to the GatherUp tool. He began working with GatherUp 3 years ago helping businesses get reviews. 

On This Episode, We Discuss…

  • Gathering, Managing, and Marketing Reviews
  • What Should You Do When You Receive a Negative Review?
  • Experiencing Bad Reviews from Fake Accounts and How to Handle It