Marketing

EP 76 – Paul Samakow – How Your Firm Can Dominate in the Hispanic Market

Paul Samakow is a Personal Injury Lawyer and Author. He has been working in the Washington DC area for the past 40 years and entered into personal injury around the 5-year mark. The local Hispanic community in DC didn’t have anyone talking to them, so he started running small ads in newspapers and the phone started ringing. Paul is bilingual, but not completely, so he needed to hire someone in his office that was bilingual and could have those conversations. He recognized about 3 years ago that what he is doing can be reproduced – he can teach it. So, he opened a consulting business to help other attorneys around the country to do the same thing he is doing in their markets. 

On This Episode, We Discuss…

  • Recognizing an Under-Served Community and What Cases Work Better
  • Paul’s Favorite Business Book Finds to Develop the Business Side of Your Firm
  • Suggestions for Someone Who is Not a Native Spanish Speaker and Top Book Points

EP 61 – Michelle King – How to Pitch Yourself to the Media to Effectively Position Your Law Firm

Michelle King is the President and Founder of Reputation Ink. Reputation Ink is a public relations and content marketing firm working mostly with law firms. The primary service they provide is getting attorneys and law firms in the media. On the content side, Reputation Ink work with firms to figure out what kind of content they should be publishing, how to do that effectively, as well as how to utilize the content for public relations purposes.

On This Episode, We Discuss…

  • Determining Your Subject Matter Sweet Spot
  • How to Present Yourself in a Different Way to the Media
  • Goals for Law Firms When Engaging with PR Firms

EP 57 – Harlan Schillinger – The Most Common Gap Law Firms Need to Address to Increase Their Bottom Line Quickly

Harlan Schillinger is widely recognized as the “Grandfather of Legal Advertising”. He invented television advertising in the legal community when no one else was doing it. He began his career in television work in 1975 and began creating a series of television commercials for the legal category in 1977.

On This Episode, We Discuss…

  • Determining What Others Are Not Doing and Doing That
  • Strategizing Your Marketing and Understanding the Business
  • Operating Your Business Like a Sports Franchise

EP 55 – Keith Newstrom – The Ins and Outs of Increasing Your Leads and Number of Signed Cases

Keith Newstrom has over a decade of experience in the legal marketing industry and is currently the Business Development Manager at Intake Conversion Experts (ICE). ICE has assisted over 200 Law firms and has retained over 40,000 cases.

On This Episode, We Discuss…

  • Buying Leads and Why Directories Are Still Relevant
  • Recommendations from Keith on Best Tools for Finding the Best Cases
  • Importance of Intake Process in Converting Leads

EP 54 – Chase Williams & Ryan Klein – Staying Ahead of the Curve and Implementing the Best SEO Tactics

  • The Importance of Tracking and Transparency in Reporting
  • Thinking Outside the Box When It Comes to Content Plans
  • The Latest SEO Trends

EP 53 – Bruce Segall – Taking Advantage of LinkedIn’s Features to Boost Your Profile to Its Full Potential

Bruce Segall is the President of Marketing Sense for Business. He works with both law firms and small to mid-size business firms to help professionals stand out in the crowded business world. He has worked in the marketing industry throughout his entire career. He began with MasterCard and Citibank working in their marketing departments and then became the Director of Marketing for a small professional services firm. He has focused on being an outsource marketing director for smaller companies and firms by doing branding, communications, and messaging.

On This Episode, We Discuss…

  • 4 Most Important Things to Check on Your LinkedIn Profile Page
  • Using LinkedIn’s Features – Free vs. Premium
  • On-Going Aspects of LinkedIn Features

EP 52 – William Umansky – Growing Your Practice Through Being a Leader in Your Community

William Umansky is the Managing Partner of Umansky Law Firm. William became a lawyer over 28 years ago and started as a prosecutor. William started his own firm after working on some defense work. He handles personal injury cases including car accidents, truck accidents, motorcycle accidents, sex abuse, and more. William is also an author of the Amazon Best-Selling book “Power Principles of Success”.

On This Episode, We Discuss…

  • Finding Your Driver for Success
  • Giving Back to Your Community
  • Prioritizing Your Passions … Including Your Business

EP 51 – Ken Hardison – Catching Up and Cleaning Up to Prepare for When Everything Lifts After COVID-19

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Ken Hardison is the Founder and President of PILMMA, the Personal injury Lawyers Marketing and Management Association. Ken and the PILMMA Team use marketing and management resources dedicated to attorneys. 

On This Episode, We Discuss…

  • Secrets of Successful People
  • Using Zoom and Other Virtual Meeting Spaces
  • Giving Value in What You Do

EP 48 – Chase Williams & Ryan Klein – Optimizing Your Tech Stack & Creating the Best Experience for Your Customers When They Visit Your Site

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Digital marketing is always evolving and there is always a new piece of software that you could be implementing in your site to make it run faster, have a better customer experience, or just to one-up your marketing game. Software is likely a solution to some of the issues or gaps that you may be struggling with.

On This Episode, We Discuss…

  • Reviewing Website Speed and Ways to Make Your Website Load Faster
  • Chase and Ryan’s Go-To Marketing Tools to Implement in Your Website
  • What Things You Can Be Testing on Your Website and Content Refreshes

EP 44 – James Moorhouse – Looking Beyond Your Backyard for Law Firm Growth Opportunities

James Moorhouse has been in the legal marketing industry for over 20 years now, after beginning in 1999. James learned many tricks of the trade from his mentor in his time at Wallin and Klarich. He has since ventured into different roles and is currently consulting with attorneys at JPM 4 Marketing.

On This Episode, We Discuss …

• What You Should Be Considering for a Marketing Budget
• How to Market in High Yield but Less Competitive Markets
• Different Ways to Utilize Google My Business for Marketing Your Firm