Marketing

EP 16 – Mike Jones – Elevate Your Law Firm Through Creating an Amazing Brand Story

Mike Jones is the CEO of Resound. Mike is professional brand junkie who excels at strategic thinking and execution to help clients’ brands become remarkable.

In this podcast we discuss…

  • Creating 3-Second, 7-Second, and 30-Second Versions of Your Brand Story
  • Creating a “Hero” and “Guide” Story From Your Firm
  • Tweaking Your Messaging For Different Decision Makers

EP 11 – Masha Mahdavi & Matthew Post – Optimizing Your Law Firm’s Website For Conversions

Masha Mahdavi & Matthew Post are the founders of SEM Dynamics, a marketing firm focused on creating better digital brands for law firms.

On this episode we discuss…
-Heatmaps & Live User Testing
-Where to start when testing conversions on your firm’s site
-The low hanging fruit to analyze on your website
-What you should be testing on your Google Ads

EP 7 – Mark Homer – Protecting Your Firm’s Most Important Marketing Channel: Referrals

Mark Homer, CEO of GNGF (Get Found Get Noticed), discusses the importance of owning your law firm’s brand online and protecting your referrals. 

On this episode we discuss…

-How many law firm’s referrals may in be in jeopardy without them knowing

-Best practices for representing your firm on social media 

-Content opportunities beyond blogging and maintaining authenticity when outsourcing your content

Ep 3 – Allison Gagliardi – How To Become Your Marketing Agency’s Favorite Client

Allison Gagliardi, Marketing Director of Clark, Fountain, La Vista, Prather & Littky-Rubin in West Palm Beach, FL, speaks about being a marketer both in-house and agency-side and how both relationships with a law firm differ.

On this episode we discuss

  • Becoming the favorite client of your agency or consultant
  • Bringing out the best in your staff on your website and online
  • Takeaways with easy implementation for both organic and social marketing

Ep 0 – HOW TO USE THIS PODCAST TO GROW YOUR FIRM

Chase and Ryan discuss why they started The Legal Mastermind Podcast and the best way to listen to the episodes.

New Episodes Every Monday