Marketing

EP 40 – Andy Edelstein – Making Your Firm Stand Out With A “Mad Men” Approach

Andy Edelstein is Copywriter and Creative Director for Edelstein Communications. He spent nearly two decades working on Madison Avenue among the “Mad Men” before taking his business freelance in 2001. He specializes in the legal industry, but also has significant experience in B2B, Technology, Financial Services, and Healthcare. Andy is an active member and previous board member of the Legal Marketing Association (LMA).

On This Episode, We Discuss …

• Bios and the Resistance from Lawyers
• Finding Differentiation in Your Law Firm
• Copywriting vs. Content Writing

EP 38 – Bobby Ravan, Peter Webb, and Angela Wearn – Understanding Branding and Omni-Channel Marketing to Land the Cases You Want

Peter Webb, Bobby Ravan, and Angela Wearn are all members of Scorpion. Peter is the Senior Vice President of Sales and has been with Scorpion for over 18 years since it was founded in 2001. Bobby has been with the company for just under 5 years and is the Director of Corporate Marketing. Angela is the Executive Vice President of Personal Injury and has been with Scorpion for nearly 6 years and has held several positions. 

On This Episode, We Discuss …

•Thinking About Your Strategy – What Clients / Cases Are You Looking For?
•What Is Omni-Channel Marketing and How Can It Benefit Your Firm
•Branding Concepts and Why Branding Is So Important

EP 36 – Michael Mogill – Adding Value to Your Firm By Strengthening the Vision and Culture From Within

Michael Mogill is the Founder and CEO of Crisp Video Group. Crisp Video helps thousands of attorneys — from solo and small firms to large practices — build their brand, differentiate themselves from competitors, attract better cases, and earn millions in new revenue. The company hosts a Law Firm Growth Conference, Game Changers Summit, in Atlanta every year. Michael is also the author of The Game Changing Attorney. 

On This Episode, We Discuss …

•How Investing in Social Media Can Benefit Your Firm
•Giving Up the Idea of Competition
•Focusing on Team Alignment, Strong Leadership, Clear Vision, and Culture Control in a Firm

EP 34 – Ryan Klein & Chase Williams – Dispelling Overly Optimistic Marketing During A Crisis

In this weeks episode The Legal Mastermind Podcast hosts sit down to speak about some of the misinformation being spread on the internet by people deeming themselves as expert marketers during crisis management. We look at raw data and actual surveys to determine how COVID-19 is affecting the legal marketing world and what you should be doing.

Resources discussed during the podcast
https://www.marketmymarket.com/gauging-intent-across-marketing-channels-during-covid-19-and-any-future-crisis/

spyfu.com

https://www.facebook.com/ads/library/

Chase Williams and Ryan Klein are Co-Founders of Market My Market (http://marketmymarket.com/)  to contact them about law firm marketing campaigns and strategy, visit https://www.marketmymarket.com/contact/

EP 31 – Carol Endicott – Tying in PR to the Social Media Strategy at Your Firm

Carol Endicott is the Director of Communications at Umbrella Legal Marketing. She has 10+ years of experience in Public Relations and Marketing Communications.

On This Episode We Discuss…

  • A strategy to obtain over 1000 likes on LinkedIn

EP 28 – Julie Holton – The Human & Conversational Element of Content & How It Pertains To Voice Search

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Julie Holton is the Owner and Principal Strategist at mConnexions, a full-service marketing and communications agency that focuses on developing digital marketing solutions for clients.

Prior to working in marketing and communications, Julie spent more than ten years working in top television newsrooms across the country, as an Emmy award-winning writer, producer, and executive producer. 


On this weeks episode we discuss…

-Siri, Alexa, and Google Home – Voice Search and The Opportunities for Law Firms
-Featured Snippet & Structured Data
-How To Be More Conversational in Your Content

EP 22 – Rob Coleman – Red Flags & How to Find a Digital Marketing Agency That’ll Work For You

Rob Coleman is the Director of Business Development at Hennessy Digital.

On This Episode We Discuss..

  • The Main Red Flags of Modern Digital Marketing Agencies
  • The Habits of Ethical Marketing Agencies
  • The Tactics Effective Agencies Are Using Today

EP 21 – Ryan Klein & Chase Williams – When It’s Time for a Website Update and the Best Way to Do It

On this weeks episode Ryan and Chase sit down to discuss…

  • Update Your Website so it Doesn’t Affect Your SEO
  • Establishing Website Costs and Timelines
  • Overview of Your Website Update Options and Sources

EP 20 – Robert Cooper – Creating a Website Client Experience as Good As The One at Your Firm

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Robert Cooper is the founder of PlusROI Growth Labs. PlusROI uses the most cutting edge practices of Growth Hacking to minimize risk while finding the best ways to grow your business.

On this episode we discuss…

  • Giving Your Website Call-To-Action’s More Consideration
  • Setting the Tone and Expectations for Your Website Visitors

EP 17 – Gina Rubel – Strategic PR Isn’t Just Press Releases – Reputation Management, Social Media and More

Today, on the Legal Mastermind Podcast, we interview Gina Rubel, the CEO of Furia Rubel Communications. Gina Rubel is a public relations, crisis communications and trial publicity expert, former trial lawyer and the author of Everyday Public Relations for Lawyers. Gina educates attorneys nationwide on how to implement communications planning and tactics to manage their reputation and drive business success.

On this episode, we discuss…
-Establishing yourself as a thought leader with media outlets in your community
-Appropriately responding to negative reviews and press online
-Positioning your firm positively using today’s digital trends