Marketing

EP 11 – Chase Williams & Ryan Klein – Questions You Need To Be Asking Your AdWords Agency

In this special episode Hosts Ryan Klein & Chase Williams discuss the following topics related to the tactics you or your agency should be implementing into your Adwords Strategy at your Law Firm.

In This Episode, We Cover…

Where are you sending your paid traffic?
How are you quantifying conversion
Are you relying on automated reporting?
Are you A/B testing?
Is Your Campaign Improving Monthly?
Are you establishing a benchmark?
Have you seen the exact searches triggered from your campaign?
What keywords are included in your negative keyword report?
Are you getting as much real estate as possible on the search engine results page? 
Is there an opportunity to open remote offices?
Are you running your ads 24/7 7 days a week?
Are you working with a Google AdWords?

Our predictions the huge upcoming opportunity with Google’s Upcoming Local Service Ads

EP 7 – Mark Homer – Protecting Your Firm’s Most Important Marketing Channel: Referrals

Mark Homer, CEO of GNGF (Get Found Get Noticed), discusses the importance of owning your law firm’s brand online and protecting your referrals. 

On this episode we discuss…

-How many law firm’s referrals may in be in jeopardy without them knowing

-Best practices for representing your firm on social media 

-Content opportunities beyond blogging and maintaining authenticity when outsourcing your content

Ep 3 – Allison Gagliardi – How To Become Your Marketing Agency’s Favorite Client

Allison Gagliardi, Marketing Director of Clark, Fountain, La Vista, Prather & Littky-Rubin in West Palm Beach, FL, speaks about being a marketer both in-house and agency-side and how both relationships with a law firm differ.

On this episode we discuss

  • Becoming the favorite client of your agency or consultant
  • Bringing out the best in your staff on your website and online
  • Takeaways with easy implementation for both organic and social marketing

Ep 0 – HOW TO USE THIS PODCAST TO GROW YOUR FIRM

Chase and Ryan discuss why they started The Legal Mastermind Podcast and the best way to listen to the episodes.

New Episodes Every Monday