Business Development

EP 40 – Andy Edelstein – Making Your Firm Stand Out

Andy Edelstein is the Copywriter and Creative Director for Edelstein Communications. He spent nearly two decades working on Madison Avenue among the “Mad Men” before taking his business freelance in 2001. He specializes in the legal industry, but also has significant experience in B2B, Technology, Financial Services, and Healthcare. Andy is an active member and…

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EP 39 – Talien Barsamian – Building Communication to Give Your Clients the Best Experience

Talien is the Director of Bankruptcy Operations at McFarlin LLP and has been working in the legal industry for nearly 12 years.  On This Episode, We Discuss … • What Clients Are Looking For When Choosing a Firm• Listening During Initial Contact / First Impression• Why ‘Human Touch’ Is So Important In Communication

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EP 38 – Bobby Ravan, Peter Webb, and Angela Wearn – Understanding Branding and Omni-Channel Marketing to Land the Cases You Want

Peter Webb, Bobby Ravan, and Angela Wearn are all members of Scorpion. Peter is the Senior Vice President of Sales and has been with Scorpion for over 18 years since it was founded in 2001. Bobby has been with the company for just under 5 years and is the Director of Corporate Marketing. Angela is…

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EP 37 – Joe Ortega & Cisco Adler – How Law Firms Can Avoid Wasting Thousands of Dollars on Google Ads

Joe Ortega and Cisco Adler are partners at Digital Rain, premiere PPC agency for law firms.  On This Episode, We Discuss … • Google Ads tips to make sure your internal team or agency is driving and converting qualified clicks• Techniques experts are using the drop click costs dramatically• The $340 million Google grant for…

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EP 36 – Michael Mogill – Adding Value to Your Firm By Strengthening the Vision and Culture From Within

Michael Mogill is the Founder and CEO of Crisp Video Group. Crisp Video helps thousands of attorneys — from solo and small firms to large practices — build their brand, differentiate themselves from competitors, attract better cases, and earn millions in new revenue. The company hosts a Law Firm Growth Conference, Game Changers Summit, in…

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EP 35 – Mark Beese – Strengthening Your Firm Leadership Through Feedback and Strategic Process Design

Mark is the President of Leadership for Lawyers, LLC. They provide training, coaching and consultation to firms in the areas of leadership development, business development and marketing. Before working with Leadership for Lawyers, Mark had more than 25 years of experience as a Chief Marketing Officer for professional services firms. He is teaches Strategic Marketing…

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EP 33 – Eva Wisnik – Working from Home – Staying Productive Long Term While Continuing to Produce High Quality Work

Eva Wisnik is the Founder and President of Wisnik Career Enterprises, Inc. Eva began in NYC as a recruiter for two large Wall Street law firms over 30 years ago before founding Wisnik Career Enterprises. Wisnik now works with law firms to develop training programs as well as help firms find and hire the right…

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EP 32 – Susan Freeman – Raising Awareness of Communication Theories to Combat Bias in the Workplace

Susan Freeman is the Founder and CEO of Freeman Means Business. Susan strives to help women in business communicate effectively with the world and to help men communicate effectively with women in business. On This Episode We Discuss… • Communication Theories – Why We Do What We Do • Vertically Structured Beliefs vs Horizontally Structured…

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EP 31 – Carol Endicott – Tying in PR to the Social Media Strategy at Your Firm

Carol Endicott is the Director of Communications at Umbrella Legal Marketing. She has 10+ years of experience in Public Relations and Marketing Communications. On This Episode We Discuss… A strategy to obtain over 1000 likes on LinkedIn

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EP 30 – Chris Kirby – The Positive Transformation of a Firm

For more than a decade now, BridgeField Group’s founder Chris Kirby, has focused on assisting attorneys and other professionals in all aspects of professional and personal success. Though he has maintained an active law license for over 22 years, for more than a decade, Chris has been solely dedicated to coaching and training corporate and…

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